Tata Pixel Concept: design sketches

Concept Cars 23 Mar 2011
Tata Pixel Concept: design sketches

The design sketches and information on the Pixel Concept, the compact four-seater city car presented by Tata Motors at the 2011 Geneva Motor Show.


At the last 2011 Geneva Motor Show Tata Motors has unveiled the Pixel Concept, a design study of a modern urban car targeted to the European market, with a length of just over three meters and a four passengers capacity.

Tata Pixel Concept Design Sketch Tata Pixel Concept Design Sketch

The exterior design is modern and well-balanced, with several reminiscences of the 2004 Pininfarina Nido Concept, including the overall proportions with short overhangs and the design and position of the headlights and tail lights.

Tata Pixel Concept Tata Pixel Concept

Among the distinctive elements are the scissor-doors, which feature large glass areas and an interchangeable “island”, the panoramic roof and the original side view cameras that visually extend the upper contour of the headlights.

Tata Pixel Concept - Wheel Design Sketch Tata Pixel Concept - Side Camera Design Sketch Tata Pixel Concept - Headlight Design Sketch

The “Pixel” name is evoked in the front and rear grille “tessellated” openings – and in the graphics used for the seats and the door panels.

Tata Pixel Concept Interior Tata Pixel Concept Interior

The interior features a human-machine interface (HMI) that allows the integration of the user’s smartphone or tablet with the infotainment system.

Tata Pixel Concept - Seat Design Sketch Tata Pixel Concept - Interior Design Sketch

A technical highlight is the “Zero Turn” toroidal traction-drive Infinitely Variable Transmission (IVT), that allows to achieve a turning circle radius of just 2.6 meters by rotating the outer rear wheel forwards and the inner rear wheel backwards during low-speed maneuvers.

The Pixel Concept is based on the Nano, and features an eco-efficient 1.2 liter diesel unit located at the rear that allows for a fuel consumption of 3.4 l/100km and CO2 emissions of 89g/km.

Image Gallery

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Tata Pixel Concept: design sketches - Image 16

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  1. 24/3/2011

    Very nice concept and Design!!!
    Cheers TATA!!

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