Mercedes-Benz celebrates its 125th anniversary with new design sculpture

Automotive Design 4 Feb 2011
Mercedes-Benz celebrates its 125th anniversary with new design sculpture

To celebrate its 125th Anniversary, Mercedes-Benz has presented a new design sculpture, called “Aesthetics 125” that gives some hints on the future design language of the brand.


The sculpture was unveiled during a private celebration with approximately 1,400 invited guests, which took place in Stuttgart at the Mercedes-Benz World on 29 January 2011.

Mercedes-Benz Aesthetics 125 Design Sculpture Mercedes-Benz Aesthetics 125 Design Sculpture

Following the “Aesthetics No. 1” (2010) and the “Aesthetics No. 2.” sculptures, “Aesthetics 125” combines elements of an automobile’s interior and exterior by means of sweeping, almost soaring shape transitions.

Mercedes-Benz Aesthetics 125 Design Sculpture Mercedes-Benz Aesthetics 125 Design Sculpture

The model was produced using rapid-prototyping technologies, which enable digital data to be transferred directly to a design object.

The year 2011 marks the 125th anniversary of the Daimler AG company: in 1886 – exactly 125 years ago – Carl Benz registered his “vehicle with gas-engine drive” under patent number 37435 with the Berlin Patent Office.

(Source: Mercedes-Benz)

Image Gallery

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Mercedes-Benz celebrates its 125th anniversary with new design sculpture - Image 7
Mercedes-Benz celebrates its 125th anniversary with new design sculpture - Image 2
Mercedes-Benz celebrates its 125th anniversary with new design sculpture - Image 1
Mercedes-Benz celebrates its 125th anniversary with new design sculpture - Image 5

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Comments

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  1. 4/2/2011

    I love the way in which the thickness of the bodywork is pinched towards the “holes” on top. It makes the sculpture look as if it has been press formed.

  2. mohamadreza shah
    4/2/2011

    I see perfect studies about Mercedes-Benz cursive forms . so cool & fantastic body shape spacial the side view.

  3. Anand Asinkar
    6/2/2011

    The form gives me a feeling of serenity. Love the way the curves flow into each other and yet are disjoint.
    There is a retro feel to the front view and I feel the form is a bit too car’ish which leaves little for imagination.

  4. Chivilev
    8/2/2011

    It not the sculpture, is the left unfinished car which needs to be fitted a skin.

  5. iman
    12/2/2011

    I love it

  6. Naveen
    28/2/2011

    Wow! Looks like a killer shark in the front view.hmmm nature always has the best design 🙂

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