The official Giugiaro Timeline app will be available on Apple’s App Store starting from tomorrow, Sunday 27th February 2011.
UPDATE (27/02/2011): the App is now available from iTunes’ App Store.
A second release of the app – also available for the iPhone – is going to be published in the next months, featuring dozens of videos.
Below we report the official press releases, which includes the detailed information on the app.
From the official Press Release:
Users will be able to slide backward and forward the timeline among hundreds of projects developed since 1968 by the Italian coachbuilder Italdesign Giugiaro and its industrial design division Giugiaro Design.
The app starts with a 10 seconds introduction. On the iPad screen years run from 1968 to 2030 (the claim is “We design the future”), illustrated by means of vintage pictures referred to key-moments and milestones of the Company.
Users will see, for instance, a 30-year-old Giugiaro close to his Bizzarrini Manta (1968), while drawing the Alfasud (1971), with his partner Aldo Mantovani showing a 1:10 scale plaster model of the Fiat Punto (1993) or while being awarded as “Car Designer of the Century” in Las Vegas (1999).
Once the intro is over, a timeline will appear on the iPad and users can scroll it back and forward with a simple touch of their fingers.
Tapping on a specific year, all the automotive and industrial projects developed in that very year will appear on the screen.
Tapping again on every project, a brief description and a photo gallery will be shown.
The gallery lays at the bottom of the iPad and the user can scroll it up and then, by tapping on every single picture, enlarge it full-screen.
In addition to the cars and everyday-life objects, historic key-moments are included.
The awards (5 ADI Compasso d’Oro – to the Panda, Punto, Brera dental system Isotron and to the career; 2 Goldene Lenkrad to Punto and the career) or the prestigious “Car Designer of the Century” are shown as well.
It will also be possible to retrace the evolution of the corporate logos and the foundation of Giugiaro Design celebrating this year its 30th anniversary.
User can also take a look to the 1983 Newsweek edition where an article was dedicated to the “Marille” the first pasta ever designed by a car designer.
Or, more recently, the 2005 Time cover where USA star LeBron James tightly holds the Molten GL7 basketball in his hands.