Described by Kia’s Chief Design Officer, Peter Schreyer, as ‘sporty and elegant’, the new Rio will feature a swept-back profile and a character line rising out of the front wheel which gives it a sense of movement and fluidity.
According to Soon-Nam Lee, Kia Director of Overseas Marketing, the new Rio will be “the ‘next big step’ in Kia’s design revolution”.
The car has been designed to add emotional appeal to the B-segment, targeting progressive, energetic consumers in the 25-to-49 age range.
The new Kia Rio will make its debut at the 2011 Geneva International Motor Show.
The current model has been sold in more than 205,000 units in overseas markets during 2010.