share on BufferLincoln has announced that 38-years-old Max Wolff will be the company’s new Director of Design. He will report to Moray Callum, Ford Motor Company’s executive director of Design, The Americas.
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| Cadillac CTS Coupe | Lincoln C Concept |
According to the company, Wolff will help the Lincoln team expand and enhance its brand lineup, with seven all-new or significantly refreshed vehicles in the next four years and its first C-segment vehicle.
“Hiring a Lincoln design director with global experience was a given,” said Derrick Kuzak, group vice president, Global Product Development, Ford Motor Company. “Max Wolff brings a fresh perspective that will challenge us internally and take Lincoln to new levels of prestige.”
“Max’s drive, talent and knowledge of automotive design within the premium segment of the market make him a great addition to the global design team.” said J Mays, chief creative officer and Ford Motor Company’s group vice president of Design.
“He is a recognized design leader and has a successful track record in the development of production and concept vehicles, including the Holden SSX show car.”
“Working with a young, motivated and internationally experienced team with the opportunity of taking a brand to the next level is very exciting, as is the opportunity to work with J Mays and Moray Callum,” said Wolff.
https://www.youtube.com/watch?v=bzs33yBrqW0
“Designer People: Max Wolff” by Ovation TV
About Max Wolff
Max Wolff is a graduate of Monash University in Victoria, Australia. During his career with General Motors, he held key design positions including assignments in Australia with Holden and in Korea with GM Daewoo.
More recently he moved to Cadillac where he was Exterior Design Director.
Among the projects developed under his direction are the Holden SSX Concept, the Chevrolet WTCC Ultra Concept and the Cadillac CTS Coupe.
(Source: Lincoln)
Great, Now that the cosmetic angle has been addressed, Lincoln needs new rear-wheel-drive architecture before it can “ascend to new levels of prestige.” No matter what pretty face Wolff can put on a Lincoln, the real-world customers will know that it is just a Ford with a facelift. That ain’t prestige!