At the Specialty Equipment Market Association (SEMA) Show GM displays a wide range of vehices, including pickups, SUVs and crossovers tricked out for the streets. Among them is the Chevrolet Silverado off-road concept designed in conjunction with NASCAR star Dale Earnhardt Jr.

At the 2006 SEMA Show in Las Vegas, based on the theme 'American Muscle', Ford will unveil a wide range of tuned vehicles: the exterior body was modified by 3dCarbon, while technical partners include H&R Special Springs, Eibach and MagnaFlow.