Mac Motorcycles is a new British motorcycle company launched by product designer Ellis Pitt and motorcycle design studio Xenophya Design. Its goal is to start a limited production of a small range of lighweight single-cylinder air-cooled bikes.

Founded in 2001, Xenophya design is a UK-based consultancy design studio specialized in the development of motorcycles. It has recently opened a new studio and partnered with Mac Motorcycles for the design of new limited series model line-up.

Unveiled at the EICMA in Milan, the BMW Lo Rider is a concept bike that offers a high customization level. An extensive range of options and finishes, with modern and classic stylistic elements, can give the bike a unique look.

The V4 Concept Model is a design study for a futuristic sports bike presented by Honda at Intermot Cologne to celebrate the 30th anniversary of its V4 four-stroke engine.