Design and Styling

How design can change Brand Perception

How design can change Brand Perception

When people speak about design within the automotive industry, they tend to refer to the aesthetic styling of the car, rather than the engineering. As Sir Terence Conran puts it: “Design is 98% common sense and 2% that magic ingredient called aesthetics and sometimes style. That two per cent makes the difference between something which […]

Concept Car Workshop Part I

Concept Car Workshop Part I – Fall 2003 – Short Version

Concept Car Workshop Part I

Concept Car Workshop Part I – Fall 2003 – Long Version

Concept Car Workshop Part II

Concept Car Workshop Part II – Spring 2004

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