Design and Styling

Talking Design

Talking Design

Automotive designer Ken Okuyama talks about current automotive designs and where the industry is going in the future, from a position of deep experience. Currently the Chair of the Transportation Design Department at Art Center College of Design in Pasadena, California, Okuyama has held senior design positions at Pininfarina, Porsche and GM. Examples of his […]

Concept Car with GM and Frank O. Gehry

Concept Car with GM and Frank O. Gehry

In collaboration with Frank Gehry and General Motors, the Smart Cities group at the MIT Media Laboratory is exploring designs for smart city cars based upon these principles. The goal is to produce a working concept car. This exhibit presents exploratory sketches and models from the work in progress. The automobile and the 20th-century city […]

Design gets personal

Design gets personal – Styling goes in many directions as car market splinters

DEARBORN – At Ford Motor Co.’s Lincoln Design Center, designers cluster around a computer monitor that shows a 3-D rendering of a new concept car debuting next week at the North American International Auto Show.

Tough Guys and Pretty Boys: The Cultural Antagonisms of Engineering and Aesthetics in Automotive History

Tough Guys and Pretty Boys: The Cultural Antagonisms of Engineering and Aesthetics in Automotive History

The automobile is the most important technological innovation of the twentieth century. This tool of transportation has profoundly transformed the lives of people around the globe. But nowhere has it had a more profound impact than in the United States, where the modern system of automobility was pioneered. The American auto industry invented the method […]

A History of Scholarship on American Automobile Design

A History of Scholarship on American Automobile Design

Appearance is undoubtably the most important feature of the automobile for the vast majority of American consumers. “”Style sells cars”” has been common wisdom in the industry since at least the 1930s. Market competition and government regulation long ago ensured that all cars would take their passengers from one point to another with roughly comparable […]

Computer Aided Concept Design for Vehicle Stylists

Computer Aided Concept Design for Vehicle Stylists

It is commonly accepted in the manufacturing industries that the earlier concurrent design and engineering are able to occur the greater the reduction in both design lead time and the cost of the design product cycle is reduced. A basic requirement of concurrent design and engineering is a simple 3 dimensional (3D) computer model. This […]

The Process Improvement Impact on the Styling Workflow of an Industrial Design Company

The Process Improvement Impact on the Styling Workflow of an Industrial Design Company

The renovation of the process represents a must for an industrial company involved in the design field. The process is moving from an entirely manual to a digital workflow, so much that sometimes users find many difficulties in the approach to the new tools. In particular, analyzing the methodologies of work it is easy to […]

Design Estetico in Mixed Reality: Studio e Implementazione

Design Estetico in Mixed Reality: Studio e Implementazione

La Mixed Reality (MR) combina tecniche di Virtual ed Augmented Reality (VR e AR) per aggiungere immagini digitali e oggetti virtuali al mondo reale e comunicare all’osservatore un numero maggiore di informazioni. La visione stereo, l’input tridimensionale e la mescolanza di reale e virtuale, fanno della MR una frontiera tuttora inesplorata dell’interazione uomo-computer. Questo lavoro […]

Glossario di progettazione tecnica

Design patterns in automotive design – A behavioural study

Modellization of the car design process

Modellization of the car design process

The conception of visible parts under the supervision of the car parts manufacturers fits into the trend where the different fields of work tend to become homogeneous on either side of organizations builder and parts manufacturer. However, the former deals with global conception whereas the latter works on the conception of subsets also known as […]

How design can change Brand Perception

How design can change Brand Perception

When people speak about design within the automotive industry, they tend to refer to the aesthetic styling of the car, rather than the engineering. As Sir Terence Conran puts it: “Design is 98% common sense and 2% that magic ingredient called aesthetics and sometimes style. That two per cent makes the difference between something which […]

Concept Car Workshop Part I

Concept Car Workshop Part I – Fall 2003 – Short Version

Concept Car Workshop Part I

Concept Car Workshop Part I – Fall 2003 – Long Version

Concept Car Workshop Part II

Concept Car Workshop Part II – Spring 2004

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