RCAFutureAuto Seminar 1: Seriously Now, Where is the Sustainable Vehicle Design?

by: Drew Smith Added on 3 May 2010 | 791 views
Year: 2010 | Document Type: REPORT | File Format: html | Language: uk
RCAFutureAuto Seminar 1: Seriously Now, Where is the Sustainable Vehicle Design?
Car Design Fetish, 28 April 2010.

Abstract/Summary

Now, more than ever, sustainability is the issue du jour being discussed – endlessly – amongst observers of the automotive industry. After years of car makers talking up their environmental sustainability credentials, they are now facing a crisis of an altogether more fundamental nature: the sustainability of their businesses.

To investigate the issues surrounding sustainability, both environmental and business, the Royal College of Art (RCA) held a seminar titled Seriously Now: where is the sustainable vehicle design?, one of a series of 5 events looking broadly at the future of automotive design.

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