Meet the king of Italian car design: interview with Lorenzo Ramaciotti

3 Apr 2014 | 902 views
Year: 2014 | Document Type: interview | File Format: html | Language: uk
Meet the king of Italian car design: interview with Lorenzo Ramaciotti
Top Gear, 2 April 2014

Abstract/Summary

Why does Italy make prettier cars than any other nation? We ask designer Lorenzo Ramaciotti

Lorenzo Ramaciotti doesn’t look like a car designer. At least, not a car designer as we’ve come to recognise car designers in recent years. No black polo neck, no set-square glasses, no postured references to a car’s lines evoking, say, “the powerful calmness of a lion” (© Volvo styling boss Thomas Ingenlath, 2013). Ramaciotti, with his loose suit and Harry Potter spectacles, looks more geography teacher than Steve Jobs, and speaks with self-deprecating clarity unbefitting of the greatest car designer still putting pen to paper. […]

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