How do real cars end up in video games? And does it help the brands?

by: Mark Wilson 12 Jun 2012 | 830 views
Year: 2012 | Document Type: Article | File Format: html | Language: uk
How do real cars end up in video games? And does it help the brands?
Co.DESIGN, June 8th, 2012.

Abstract/Summary

In the digital era, every video game is a potential showroom. But the relationship between game developers and automakers requires some creative licensing.

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