As J. Kasumba explains, "The AADA and its members are faced with a mission: to develop and create a brand new automotive design language, for Africa."

"We want a car that looks, feels and breaths Africa".

"Africa's culture, Africa's heritage and Africa's global perception, are what will help steer AADA on a direct course, to a new design language."

This is the design philosophy AADA has employed in creating Africa's first automotive design think tank.

AADA website contains information about the Association, a members list, a sketch wall and some interesting car design education resources.