Volvo is introducing a new interior design and feel for its showrooms to reflect its Swedish style

11 April 2005 - Volvo is introducing a new interior design and feel for its showrooms to reflect its Swedish style. Introducing the new-look to all Volvo dealers around the world is a global task expected to take up to four years.

The new interior design builds on the 'design language' presented on Volvo stands at international motor shows to give a fresh, modern approach that emphasises Volvo's Scandinavian heritage, style and brand values.

According to Nick Connor, network and ownership director at Volvo Car UK, "It's been created to enhance the experience and service our customers receive. [...] It projects our premium brand status in a uniquely Volvo way, and builds on the latest designs introduced in our cars".

(Source: Volvo Car UK)