This exhibition, hosted by the Museum of the Automobile in Turin, will show projects sponsored by Ducati and Alfa Romeo created by the students of the course in Transportation Design at the IAAD (Istituto d'Arte Applicata e Design - Institute of Applied Arts and Design).

The projects in synthesis

Through the study and the planning of a new coupe by Alfa Romeo and a new version of the famous Monster by Ducati, on Wednesday 6th of July the Automobile Museum of Turin will host the exhibition “Italian sportivity: the new generation” taken care by the Institute of Applied Arts and Design – Turin (at 14,00 hrs for the press and at 18,30 hrs. for the public).

In fact the two partners have given the students of the Transportation design course from the Institute of Applied Arts and Design- Turin the task of studying the models destined to the market of the next decade.

An important and significant style exercise that will allow, Alfa Romeo as well as Ducati, examine and value new ideas, and why not, new talents. Study and elaboration in terms of design that could offer interesting spurts for the two products that in their respective areas identify a myth.

The traditional exhibition of boards and works (1:1 scale models for Ducati and 1:4 scale models for Alfa Romeo) is enriched with audio-video support. Each phase of the project are documented by a series of photographs and tv-takes that will give life to a short film rich in images and testimonies.

ALFA ROMEO PROJECT – Creation of a new COUPE’

• Theme: Study of a new coupè, spacing in the possibilities of a vehicle of B Segment
• Inspiration: Alfa Romeo 8C and GT Junior
• Maintained characteristics: brand main characteristics and proportions
• Indications: do not feature style with retrò characteristics

Alfa Romeo Coupé 1:4 Model by Lorenzo Forno	Alfa Romeo Coupé 1:4 Model by Mario Perna
Alfa Romeo Coupé 1:4 Model by Marco Rotundo	Models on Show

DUCATI PROJECT – research study for a new MONSTER

• Theme: Reinterpretation of the famous MONSTER following two possible paths: conservative restyling or futuristic version.
• Maintained characteristics: motorcycle philosophy, proportions, mechanics (engine connection and chassis)

Ducati Monster 1:1 scale model by Luca Giulianelli	Ducati Monster 1:1 scale model by Lorenzo Venuti
Ducati Monster Concept by Alberto Formento Dojot	Ducati Monster Concept by Marco Rotundo

Additional Images Many renderings and sketches of the students' projects can be found on the report hosted by Virtual Car.   (on the right, Sketch of "My Time" project by Mario Perna)

For additional information: www.iaad.it