"Shape Mission"

Car Design from Turin and Piemont (Berlin, 9 July - 19 August 2005)

Turin and Regione Piemonte present "Shape Mission", a Design Show dedicated to Car Design from Turin and Piemonte (Italy).

The exibition shows four full-scale models from different manufacturers and designers and will describe the individual phases of the automobile design process from the concept idea to the prototype development and until the series production.

The main themes of this exhibition are the creativity of the human being, the connection between creativity and virtual reality engineering, the virtual testing - from the model to the prototype and from the prototype to the series production.

Apart from the cars on show, visitor can find sketches, original drawings, reproductions, technical data, material examples and tools, and works by Fioravanti, Stola, Carcerano and Coggiola. In addition to this, "Shape Mission" gives insights into the history of a profession, whose incomparable interplay of intuition and creativity, from craft passion and engineering Know-How, made Turin and Piemonte become one of the most important centers of the italian and international automobile industry.

An interesting and fascinating curiosity is represented by The Leonardo da Vinci's car, designed more than 500 years ago.

Models on Show

Lotus Emotion (Bertone, 1991) At the beginning of the 90's Bertone created the Lotus Emotion, a two-seater coupé with central engine. Its wedge-shaped line gives aerodynamic energy to the car. Its tasty elegance reminds of other Bertone creations, like the Lancia Stratos and the Lamborghini Bravo.	Fiat Lampo (I..D.E.A. Institute, 2000) The Fiat Lampo prototype was created in 1994 by I.D.E.A. Institute on the basis of the Fiat Uno, and made its debut together with the first version of the Fiat Punto. One of the most interesting features of this compact coupé is represented by the aluminum body panels.
Toyota Alessandro Volta (Italdesign, 2004) Presented at the Geneva Motor Show in 2004, the Alessandro Volta prototype is an example of a futuristic environmental-friendly vehicle. The secret is the hybrid propulsion, with a 3,3 liters V6 engine.	Ferrari Rossa (Pininfarina, 2000) The Ferrari Rossa was created by Pininfarina in 2000 to celebrate 70 years of successfull partnership with Ferrari. Its front design reminds strongly of the legendary Testa Rossa Spider.

For more information, visit the Institute for Italian Culture of Berlin.