MG opens new UK-based Design Center
MG has inaugurated the new Global Design Centre, located at the SAIC Motors European Technical Centre (SMTC) in Birmingham, UK. The facility – already active since February – currently employs 20 designers working on the MG models that will be launched later this year.
On last 15 June SAIC (Shanghai Automotive Industry Corporation) has officially inaugurated the new MG Global Design Centre.
The facility is a part of a multi-million investment in new technology at the 62-acre MG Birmingham site, which also houses the huge SAIC UK technical centre where nearly 300 leading engineers work.
The new Design Centre will provide a purpose-built studio for 20 designers and sits next to the SAIC Motors European Technical Centre (SMTC) at the heart of the MG Birmingham site.
Total investment of this phase of development at MG Birmingham, including new engine test bed facilities now being planned, amounts to almost £5-million.
Within the studio, designers have the ability to create designs – both interiors and exteriors – from the initial concept stage to ‘virtual cars’ through to full-size 3D images and clay models.
From the official Press Release:
British MG Design Director, Tony Williams-Kenny, said: “This is a huge step forward for us. The advanced technology and dedicated team make us one of the most professional design studios in the world – we may not be the biggest, but we aim to be the best.
“We will be finalising all details of the new MG6 from this studio and it gives us superb tools and facilities to go further forward on projects such as the MG Zero concept and beyond.”
The Birmingham MG plant currently builds the mid-engined TF sports car and is now gearing up for production of the sleek MG6 five-door sports fastback which will be launched at the end of this year.
MG Motor Sales and Marketing Director, Guy Jones, said: “The Global Design Studio and the SAIC UK Technical Centre are huge investments and show just how committed we are to the future of the historic MG brand.
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| Above: the SAIC Motors European Technical Centre (SMTC) – Birmingham, UK | ||
“This is bringing manufacturing and highly-skilled engineering design back to the heartland of the Midlands. It’s a fantastic day for British industry, Birmingham and the proud name of MG.”
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