The TVR Artemis was created by Dutch Niels van Roij as his graduation project at the Design Academy Eindhoven.

Both the interior and exterior design are based on an evolution of TVR DNA: elegant, feminine curves and clean surfaces.

The Artemis - named after the Goddess of forests, hills and the hunt - is powered by four in-wheel elctric motors coupled with hydrogen fuel cells and features lightweight body and windows built from high tech plastics.

As Niels van Roij explains, "The TVR history and brand identity inspired me, but it was mainly the absolutely unique design-DNA of their last models which triggered me to revitalise the TVR design language."

Among the TVR typical elements is the spectacular styling charcterized by feminine curves.

"Unlike most sports car manufacturers which choose to style their cars rather muscular and aggressively, TVR was unique in their approach to automotive design in choosing for elegance and grace.

"Despite the company’s bankruptcy in 2006, I decided to base my project on this brand."

"Feminine curves are found throughout the design of Artemis. The typical TVR slit at the door continues gracefully in the a-pillar.

This three dimensional approach to shut lines can be also found in the nose and in the rear end of the car."

"The slits hide the head- and taillights. During the day you will see the clean body work, at night unique LED signature lighting. The interior styling is executed likewise.

"The controls are hidden in openings in the dashboard, so the surfaces stay clean."

Downforce is provided by an under hood spoiler system, which also directs air to the fuel cells and cools down the four hub motors.

"The Interior styling is coherent with exterior shapes: elegant and powerful curves and the integration of three dimensional slits between surfaces."

About the Designer

Niels van Roij is a 24-year-old Dutch designer from Oosterhout, a city in the south of the Netherlands. In December 2008 he graduated from Design Academy Eindhoven, department Man And Mobility.

During his studies he completed an Internship at SABIC Innovative Plastics, Bergen op Zoom at the Automotive & Industrial Design, Global Application Technology department. (Geert-Jan Schellekens chief design).

Contact details

• Web: www.nielsvanroij.nl
• e-mail: info@nielsvanroij.nl

(Image Courtesy: Niels van Roij)