continues from Part 1

Armani Deschia by John Alexander

The aim of the project was to produce a statement design to intend to inspire future automotive designers to be more bold and abstract, thinking outside the box to create more ground breaking designs.

The design was inspired by Giorgio Armani’s most recent Haute couture collection in which he created designs inspired by ‘floral fantasies ‘combined with the fresh, modern, urban and contemporary theme of the Emporio Armani range.

The result was a piece of catwalk art work, designed to look beautiful with a natural elegance and flow mirroring the sharp, tailored, detailed lines of the Armani brand. It has been designed for the catwalks of the automotive world.

McLaren F1r by Chris Lewis

The F1R is a mid-engine supercar under the Mclaren brand, which evokes the emotion and character of the Formula One team. It will be the long awaited replacement for the legendary F1 and will aim to re-establish the Mclaren brand as one of the principle producers of road going supercars.

The aesthetics portray a sense of aggression and purpose hinting at the awesome potential beneath its skin, inspired by dynamic architecture, juxtaposed with aggressive armoury.

The design is reflective of the brands desire to strive forward and evolve, whilst still preserving the brands heritage, a resurgence of its illustrious past

Lamborghini Corrida by Karl Brooks

The Lamborghini Corrida is an electric sports bike to celebrate the 50th Anniversary of Automobili Lamborghini. 

It is called the ‘Corrida’ relating to the 3 stages of a bull fight, reflecting the history of the Lamborghini brand. 

The styling is influenced by the complex hexagonal forms and flat surfacing of the Lamborghini range.  Taurus was Lamborghinis’ founder, Ferruccio Lamborghini’s, star sign. 

The characteristic form of the bull and the hexagonal Lamborghini styling cues feature heavily in the concept. 

Nissan R-TX by Matt Jones

The Nissan R-TX is a new concept influenced by track day racing, and the enthusiasts that follow the sport.

The concept is a radical design that changes the aesthetics and form of a particular race bred car, the function of this design is to transform the looks and feel of the car by removing panels to lower the weight of the car and aid it aerodynamically.

A key aspect during the design development was the driver’s emotions.  Aim of the project was to have a sustainable hobby that hasn’t been so sustainable in the past.

Other Projects

BMW Enduro20 by Adrian Devonald
Seat Oscuro Dash by Gareth Rees
Ingenium Mobility Scooter Concept by Hobbs
Lancia Sport by Robert Dighton
SPF Folding Bicycle by Tom Thorne

About the Design Courses at Swansea Metropolitan University

A relative newcomer to Automotive & Transport design, this being only the second BA graduate cohort to graduate. Although only a three year course the high standard of work has received positive industry support in recent years.

The Automotive Design BA & BSc courses are run by Paul Morrow who trained at Coventry & Pforzheim & practiced as a designer for London Taxis R&D (now known as Modec) and Sergio Fontanarosa who practiced as a designer with ItalDesign Giugiaro. 

For more information on the Courses visit the official webpages from the Swansea School of industrial Design at Swansea Metropolitan University:

• BA(Hons) Automotive Design
• BSc(Hons) Automotive Design

Go back to Part 1

(Source: Swansea Metropolitan University)