Starting from the next winter semester (academic year 2009/10), German HBK (Hochschule für Bildende Künste Braunschweig – Braunschweig University of Art) offers for the first time the master study course Transportation Design.
The course will focus on the future of mobility, from both a technical and social perspective. Below we report the official document that introduces the master course, whose application deadline is 15 August 2009.
From the official Press Release:
Master Course information
“The studies are divided into three phases”, the coordinator
declares. “The first step is the concrete design of a product
from the field of mobility, e.g. an automobile, a ship or a new
kind of transport solution for everyday situations. The next is
the phase of using innovation, i.e. the concept of a problem-solving service. It could be dealt with the optimization of
assistance and information systems of mobility in rural areas. ”
"The last phase deals with system innovation. Here the students
examine the co-dependence of different transport systems and
how products can be integrated into the society. Interdisciplinary problems must be solved. One example is the design
of a filling station for electrical vehicles or how public pipeline
systems can support goods transport."
Briefly, the master programme Transportation Design can be described as follows: on the basis of the classical design
studies the range of topics is widened with the gradual duration of studies more and more to an application geared to
market and society. “From micro to macro”, Scholz explains.
Concerning the applications that are expected until 15 August,
Professor Rammler has following ideas: “It would be best if
the applicants had a concrete vision of the topic of mobility when they come to us. This vision should be a recurrent theme
throughout his whole individual education.”
The vision is a fixed
part of the application procedure. Applicants are requested to
present their interests and ideas about the subject of mobility
in a letter of motivation along with convincing sample works.
Applicants with promising ideas and interesting thoughts have
good chances of being invited to an interview.
“People become more and more mobile”, says Dr. Martin Scholz, course-coordinator at the Institute of Transportation
Design (ITD) of the HBK Braunschweig. “We must ask ourselves which forms of mobility will exist in future.”
But this depends strongly on what people in twenty or fifty years will expect. In this respect the research of mobility is not only a technical task but also a socio-scientific one. Without the answers to this task designers cannot draft any sustainable products.
This is exactly the approach of the master
programme Transportation Design (TD), pursuing a concept
which is unique throughout Germany.
“It will be a unique
feature of the HBK not to limit its work field to automobile
design but to consider all products and systems of public
mobility, from aeroplanes over railway trains to the pram, as
well as to take into account engineering, design and social
aspects”, Scholz says.
The Transportation Design at the HBK is not only a creative-artistic but also a scientific and
interdisciplinary study course. Additionally to the design studies the students are instructed
in basics and special knowledge of engineering, social and design sciences.
production or material knowledge, and trend and future analysis are important additional
qualifications for dealing with customers in the later professional environment.
Scholz this an enormous plus factor for the HBK Masters: “The chance of getting a job after
the graduation is clearly higher if – besides the simple work of design, i.e. the classical
design – the students work with technical design and the involvement of products into the
The students will be generalists whose basis are
always first-class design studies. The students learn how
to deal an issue critically how to reflect it by attending
lectures in other master study courses of the college, e.g.
the Media Sciences, Arts or Communication Arts.
“Our objective is to abolish the separation between
research and education and to link both with each other”,
explains Prof. Dr. Stephan Rammler, head of ITD. Due
to the restricted number of only 15 university places it
is possible to offer the students an intensive supervision
by four profesffsors.
They all work together on current
research projects of the institute. “We integrate the
students into our institutional work today in order to deal
with the mobility problem tomorrow – not only in Braunschweig but globally”, Rammler declares.
About the HBK
Braunschweig HBK is the second
biggest German University of Arts. It offers numerous possibilities and perspectives. The students profit especially from
Braunschweig’s position as the centre of traffic competence of Southeast Lower Saxony.
The ITD also works together
with a number of well-known co-operation partners based in the region, e.g. Volkswagen AG, Siemens AG, MAN or the
Technical University of Braunschweig. Also good contacts to national mobility companies like the Bahn AG, Airbus /EADS,
Daimler AG or the DLR contribute to this.
“This fact enables the students to establish important contacts with companies
at an early time. Guest lecturers from the design and development department of Volkswagen and Mercedes guarantee
that students have an insight into practice”, Professor Rammler tells.
“This multidisciplinarity makes the difference
between vehicle designers and our graduates. They have very good chances on the labour market, because they have
already experienced the interfaces and worked in mixed developing teams at an early stage of their studies.”