(cover image: presentation panels from the "Green Wheels" 2007 final projects)

The Master will start on 30 March 2009 15 April 2009 and end on 16 July 2010, with 3 semesters distributed in two academic years.

UPDATE (18 March 2009): the start date of the master has been postponed to 15 April 2009. Until 30 March 2009 it will be possible to arrange an interview for information or registration.

The Course will include:

• 1,000 hours of lessons with professional teachers
• 100 hours of special lessons with famous designers coming from partner enterprises
• 640 hours of personal activities with internal tutor
• 400 hours of internship inside partner enterprises

The staff of experts includes Luciano Bove, Renault Design Manager and Member of the Design School Committee.

Supporting partners include all the leading Italian Design Companies: CRF (Centro Ricerche Fiat), Fiat Group's styling centers, Ducati, Piaggio, Pininfarina, Bertone, Fioravanti, I.D.E.A. Institute, Carcerano and many others.

The Master is recognized by EABHES – European Accreditation Board of Higher Education Schools - and allows the obtaining of the European Master equivalent to 120 ECTS credits.

Course Philosophy

Greenwheels - Scooter Design in collaboration with Piaggio (2007)

The department of “automobile body architecture” of IAAD Turin, first in Italy, was founded in Turin in 1978.

Today the programmatic fulcrum develops around car and motor scooter design, according to an "Italian way" of doing and conceiving style that is famous worldwide.

The aim is that of putting together the world of Industry and that of research and experimentation through the study of projects developed with the support of the industry itself.

The master proposes to give the instruments to develop a correct relationship between mobility and territory, considering the stylistic aspect fundamental.

In that sense the project correspondence in respect to the scenario results determining for the creation of a complete and aware professional figure.

In order to develop a project it is important to know how to handle the theoretic aspects, potential and expression means addressing them to the creation of innovative concepts.

"We will go well beyond the concept of “I see and copy” but rather “I see and reinvent”, where other than examine the surrounding environment, the presupposition to knowledge, autonomy and individuality development will be created as fundamental aspects of creativity. The project process begins by a wide research; it moves through the exploration of the possible scenarios and arrives to the content synthesis through the realization of sketching, virtual and real scale representations. The programme faces concept, style, and technological and ergonomic aspects, with the purpose of proposing advanced project principles coherent with the needs of the production market."

For more information visit www.iaad.it.

(Source: IAAD)