The brief: design the most desirable car ever
“Among the mass production objects, cars are the most diffused, the most
expensive, the most technologically advanced and above all still the most
“What makes a car desirable?
What makes a vehicle the actual platform of our dreams? What makes car
design a promise for a forthcoming future? Desire Design is a competition
project that aims at rediscovering the fundamentals of car design.”
Participants are requested to submit a design project of
a car with a strong emotional impact. Any dimension or
typology of cars are accepted as long as they represent a
vehicle that people could dream about.
The aim is to find out what makes a car a living object
with a soul out of a mechanic components assemblage.
The project should express a good balance of proportions,
graphics, materials and technology, ideally creating an
object which is able to move passions and desires.
About the Competition
The prizes are:
- One scholarship covering 70% of the total tuition fee of Euro 17,000 + VAT 20% for Domus Academy Master in Car Design.
- One scholarship covering 50% of the total tuition fee of Euro 17,000 + VAT 20% for Domus Academy Master in Car Design.
- One scholarship covering 30% of the total tuition fee of Euro 17,000 + VAT 20% for Domus Academy Master in Car Design.
The scholarships are intended only for the Academic Year 2009/2010
(April – March).
All the participants will receive an award consisting of 10% discount
on the tuition fee to attend the Master in Car Design.
The winning projects will be selected by Marco Bonetto (Domus Academy, Master in Car Design Director), Walter De Silva (Volkswagen Group, Director of Design), Wolfgang Josef Egger, (Audi Group, Head of Design), Fabrizio Giugiaro (Italdesign Giugiaro, Style Director).
The deadline for submission is January 15, 2009. Candidates will be
informed on the results of the competition via e-mail by
January 31, 2009.
About the Domus Academy Master in Car Design
The Master in Car Design (April 2009 to March 2010, in Milan – Italy) aims at strengthening
participants’ design competencies together with the development
of their professional profile.
At the end of the program, they
will be ready to work as car designers within the framework of
a company or design studio, and they will be able to effectively
interact with the marketing, production and finance functions.
The Master follows the approach of “learning by
designing”, where participants learn by a direct, active
involvement in several design experiences. The program is
articulated into 4 sections: Induction (lectures, testimonials and
field visits), Workshops, Focus and Final Master thesis.
During workshops, from May to December,
students work on different areas of project in collaboration with
well known car designers and the partner automotive company.
Every workshop includes lectures, meeting with automotive
sector experts and a design project developed with the supervision
of experienced designers.
In the last 3 months of the course, the students will be asked
to choose a design theme to be developed in a final thesis.
(Source: Domus Academy)