Mazda Kazamai Concept

Concept Cars 27 Aug 2008
Mazda Kazamai Concept

New information and images on the Kazamai Concept, the compact crossover unveiled by Mazda at the Moscow Motor Show, including a set of design sketches and photos from the design process.


Designed with the Russian compact SUV segment in mind, Kazamai gives a
glimpse at where Mazda is heading with a possible future compact crossover.

Mazda Kazamai Concept - Design Sketch Mazda Kazamai Concept - Design Sketch

It is based on the brand’s ‘Sustainable Zoom-Zoom’ and Nagare design philosophies and combines driving fun with high energy efficiency and low emissions.

From the official Press Release:

Design

Mazda Kazamai ConceptMazda Kazamai means “swirling crosswinds” in Japanese, and was chosen to express the
powerful yet nimble character of this stylish and compact crossover.

Kazamai is dynamic and
athletic looking on the outside and displays an evolved Nagare ‘flow’ design.

Unlike previous
concept cars, Mazda Kazamai’s styling represents powerful natural movements that are
emotionally expressed through three-dimensional motifs stretching over the whole body,
representing a fusion of design and functionality.

Mazda Kazamai Concept - Design SketchMazda Kazamai is an impressive combination of packaging requirements and design
aesthetics.

With a width of 1,930 mm and a length of 4,520 mm, it is slightly larger than the
current Mazda3, with room for SUV comfort and functionality on the inside.

Yet, because it is
only 1,500 mm high, has a flat roofline and very short rear overhangs, it also has a sporty
coupe look with the promise of driving fun.

Mazda Kazamai Concept - Design SketchThe innovative body design features flared
fenders that emphasize SUV-like strength and a cabin befitting a sports car.

The wedgeshaped
profile was designed to evoke the image of a sleek arrow cutting through a mighty
wind. In particular, the body design between the front wheel arches and the roof pillars is
intended to express the agility and dynamism of wind gusting along the side of the vehicle.

The panel lines on the sides represent swift and elegant crosswinds, further accentuating the
dynamic and stylish body design.

The bonnet itself is lower in the centre than on the sides,
which emphasizes the car’s powerful front fenders that accommodate large, 22-inch wheels.

Mazda Kazamai Concept Mazda Kazamai Concept

The wheel design continues the crosswinds motif with each spoke carefully twisted and
larger outside than in the centre, providing a strong sense of movement.

The five-point grille
is integrated into the body to create a clean and light image which, together with the flared
front lower sides contributes to excellent aerodynamic characteristics.

Design Process – Image Gallery

Mazda Kazamai - Desin Process Mazda Kazamai - Engine Mazda Kazamai - Desin Process
Mazda Kazamai - Desin Process Mazda Kazamai - Desin Process Mazda Kazamai - Desin Process
Mazda Kazamai - Desin Process Mazda Kazamai - Desin Process Mazda Kazamai - Desin Process

Technical Features

Weight reduction and aerodynamics

Mazda Kazamai ConceptThe Mazda Kazamai concept’s aerodynamic
performance is achieved through a flat floor panel, a rear diffuser, and a low roof line.

The
aim was to make the Kazamai’s aerodynamics more than 10% better than other vehicles in
its class.

When Mazda set about reducing the bodyweight, they leveraged CAE applications and
focused on four major areas: collision safety, handling, NVH, and strength.

At the same time,
lightweight materials and new processing/joining technologies were put to effective use.

Aluminium alloys are used for the hood, chassis and engine block. The
designers aimed to make it 100 kilograms lighter than similar models by employing plastics
for the panels, fenders and the engine cover.

The aerodynamics are
further improved by making the air intakes as small as possible. The side sill panels and rear
combination light covers also help to control the wind flow and reduce drag even further.

Powertrain

Mazda Kazamai ConceptThe ideal match for the Mazda Kazamai concept would be a next-generation 2.0-litre direct-injection
petrol engine, which Mazda engineers are currently developing.

This engine delivers
a balance of sporty driving – especially in a compact car like the Mazda Kazamai – with good
environmental performance.

The DISI (Direct Injection Spark Ignition) engine is based on the current
Mazda CX-7, with advanced technologies to minimize energy loss and vastly improved
thermal efficiency, including combustion
control technology and variable valve control.

This is coupled to a lightweight and next-generation compact six-speed automatic
transmission that is highly responsive and delivers the direct feel of a manual transmission,
and four-wheel drive for superior traction.

In combination with Kazamai’s next-generation
aerodynamics and its lightweight body outlined above, this powertrain would deliver an
estimated 30 percent improvement in fuel consumption.

Safety

Mazda Kazamai - Desin Process Mazda Kazamai - Desin Process

Mazda Kazamai’s advanced body shell is a product of a new body structure
programme currently being refined at Mazda with a lightweight structure that provides high
levels of crash safety.

Active safety features include
roll stability control, blind spot monitoring to assist lane change, a pre-crash safety system
and advanced dynamic stability control (DSC) to support the driver.

And to meet future
pedestrian safety requirements, it has soft plastic fenders and a shock-cone aluminium
bonnet that is very efficient in absorbing impact energy.

Also onboard the Mazda Kazamai is a personal security system.

This advanced system
monitors the area around and inside the car, and has an automatic alert system which
informs the driver in the event of an emergency to help to protect both the owner and
occupants.

Interior

Mazda Kazamai ConceptThe interior accommodates up
to four passengers with compact SUV comfort and functionality.

"It was designed to fulfil
various driver and vehicle interfaces so as to support the driver in enjoying safe and stressfree
driving, with well considered human machine interface visibility and operation cockpit."

These features also contribute to advanced
handling and improved fuel economy and CO2 emissions.

Mazda Kazamai Concept – Technical Specifications

  • Overall length 4,520 mm
  • Overall width 1,930 mm
  • Dimensions Overall height 1,500 mm
  • Wheelbase 2,780 mm
  • Seating capacity: 4 people
  • Engine Type Next-generation 2.0L DISI petrol
  • Transmission Type Next-generation 6AT
  • Suspension Type
    • Front: McPherson Strut,
    • Rear : Multi-link
  • Tire Type 265/45 R22 Bridgestone

Russia’s Automobile Market

Mazda Kazamai ConceptThe Mazda Kazamai concept car addresses the growing popularity of SUVs in Russia and
gives a strong hint at where Mazda might be going with a compact crossover SUV.

Between 2004 and the end of 2007, Russia’s automobile market grew by about 1.28 million
cars, and in the process became Europe’s second largest car market after Germany.

During
this same period, Mazda increased sales from 8,565 units in 2004 to over 50,000 units last year.

Mazda Kazamai ConceptOne of the country’s biggest segments is the sports utility vehicle (SUV), representing nearly
16 percent of the total sales volume in 2007.

Between 2004 and 2007, the segment became
10 times larger and this growth is expected to continue over the mid-term in Russia.

Mazda’s
mid-sized sports crossover SUV, the CX-7, has been on the market for less than a year in
Russia and has already found over 7,900 customers – easily Mazda’s largest market for the
CX-7 in Europe.

(Source: Mazda)

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