The three new SOUL concept cars will reveal a "whole new individual and fun direction for the Korean brand." 

The trio of concepts are closely related to an upcoming production model that doesn’t fit into the usual motor industry brackets and will encourage a whole new breed of Kia customers to build an emotional bond with their new car and with the brand. 

"The SOUL concepts will introduce ‘a world of possibilities’ for customising and personalisation to future Kia customers that will be delivered by the new model with its special appeal to the young-at-heart - whatever their age! "

The SOUL Burner (shown here) is the ‘bad boy’ of the concept trio complete with satin black finish and gloss dragon tattoo.

(Source: Kia)