The program of the event, entitled "Designed for Fun", starts at 8:00 a.m., ends at 8:00 p.m. and includes breakfast, lunch, dinner and a tour of the Auto Show.

The list of speakers includes:

• Larry Wood, Chief Designer, Hot Wheels
• Paul Kolada, Founder and Principal, Priority Designs
• Aaron Pizzuti, Designer Manager, Chrysler LLC
• Troy Trepanier, Prsident, Rad Rides by Troy
• Franz von Holzhausen, Director of Design , Mazda North American Operations
• Carl Zipfel, Director of Exterior Design, HUMMER, General Motors
• Jesse James, Owner, West Coast Choppers
  

The registration deadline is friday, January 11, 2008.

The ticket price per person (full day) is $275. Further information and details as well as additional pricing options are available on the official website.

The 15th AutoWeek Design Forum is sponsored by Johnsons Control and Dassault Systemes and organized in partnership with the North American International Auto Show.

(Source: AutoWeek)