The Virtuea quattro concept vehicle is Audi's entry for the 2007 Los Angeles Design Challenge, based on the theme "Robocar 2057".

The hydrogen-powered vehicle is based on a single-seat, autonomous driving machine that functions as a solid unit at its core.

A myriad of possible holographic exteriors are stored in a library and accessible through the vehicle’s interactive holographic interface. 

Audi Virtuea’s holographic exterior provides a variety of possibilities, allowing the driver to select from the most innovative and up-to-date designs at the touch of a button. 

The vehicles image can be displayed without environmental impact as no physical materials are needed regardless of size.

• Volkswagen/Audi Design Center California
• Design Team: Heather Shaw, Jae Min, Mattijs Van Tuijl, Karl Strahlendorf, Christian Schoen

(Source: LA Auto Show)