"Among the mass production objects, cars are the most diffused, the most expensive,
the most technologically advanced and above all still the most desired.
What makes a car desirable? What makes a vehicle the actual platform of our dreams? What makes car design a promise for a forthcoming future?"
Desire Design is a competition project that aims at rediscovering the fundamentals of car design. Participants are requested to submit a design project of a car with a strong emotional impact.
Any dimension or typology of cars are accepted as long as they represent a vehicle that people could dream about.
The aim is to find out what makes a car a living object with a soul out of a mechanic components assemblage. The project should express a good balance of proportions, graphics, materials and technology, ideally creating an object which is able to move passions and desires.
Submission must include a short written description of the project in A4 format (max 2 pages) or digital file in Word format; Min 2 Max 6 boards of project in A3 format or 1024 x 768 digital file in JPG format.
The submission deadline is July 16th, 2007.
The prizes are:
The above conditions are intended only for the Academic Year 2008 (January - December).
All candidates who send their project as participation to the competition will receive a 10% discount on the tuition fee to attend the Master in Car Design and Mobility.
The first 5 classified participants will be considered, after their educational experience at Domus Academy, as candidates for an internship at Stile Bertone design studio.
The winning projects will be selected by David Wilkie (Stile Bertone Design Director), Emilio Genovesi (Domus Academy General Director), Turi Cacciatore (Domus Academy Master in Car Design and Mobility Director) and other jury members invited from the world of professional car design.
For additional information visit domusacademy.it or download the official announcement in pdf format.
(Source: Domus Academy)
