The winners will be announced in September, at an awards ceremony during the 2007 Frankfurt Motor Show.
This year’s design brief is arranged around the theme “Solving the paradox”.
Designers can choose among four different briefs:
- Young inside
- Zero-impact urban mobility
- Unseen technology
- Simple yet individual
Entries will be judged based
on the relevance to the theme, concept originality, design value and quality and developmental potential.
The Interior Motives Design Awards 2007 competition is open to any student enrolled in a college or university-level design programme (either undergraduate
or graduate) anywhere in the world.
The competition also invites entries from students studying fashion design,
textile design or other design courses, as well as students of engineering and
All projects must have been designed/completed during the 2006-2007 academic
Group entries with up to three members, as well as individual entries, are
permitted in this competition.
Interior Motives Design Awards 2007 prizes will be awarded for the following
The Daedalus Concept by Jonathan Punter
- Best innovation award
- Best use of technology award
- Best safety innovation
- Best production interior award
- Best conceptual interior award
- Best lifestyle interior award
- Best eco design concept award
- Best personalisation award
- Best conceptual exterior award
The winner of each of the separate categories will receive a cheque for $500.
In addition, one overall winner will be selected from the above categories.
This will be the first place prize winner and winner of the Interior Motives
Student Design of the Year award, receiving a cheque for
In addition, one of the category winners will receive a period of internship at
Volkswagen’s Future Design trendlab in Wolfsburg, Germany.
- 30 April 2007 – Submission deadline
- June 2007:
Interior Motives magazine and the jury panel will announce its shortlist of
- July 2007: Announcement of the finalists
The students whose projects have been selected as finalists will be contacted.
In June the panel of judges will convene for final judging to determine the
category winners, runners-up and Student Design of the Year for the Interior
Motives Design Awards 2007.
- 12 September 2007: Announcement of the winners
the Interior Motives Design Awards 2007 ceremony in Frankfurt (on the eve of
the Frankfurt Motor Show).
After the ceremony, information on the winning designs and the award winners
will be available on the website and through the pages of Interior Motives
About the Competition
The 2006 edition was won by Iman Maghsoudi of the Azad University, Tehran, Iran.
The awards have proven themselves to be a great way for student designers to attract attention to their talent, with several previous winners going on to have successful careers in automotive design.
Previous successes include Peter Blades Nixon, winner of the inaugural Interior Motives Design award, who has gone on to work at GM Design.
Kemal Curic, winner of an award at the 2005 competition, now works for Ford of Europe’s Design Group and was involved in the design of the interior of the Ford Iosis X concept, unveiled at the 2006 Paris Motor Show.
(Source: Interior Motives Awards)