Chevrolet Groove Concept
Chevrolet Trax Concept
All three concepts were designed at GM’s Design Studio in Inchon, South Korea. One of GM’s 11 Global Design Studios, the designers in the Korean center are experts in small car product development.
Built on GM’s global mini architecture, these concepts demonstrate the flexibility, creativity and innovative focus of design in GM’s Asia Pacific region.
The Chevrolet Beat concept, a running prototype of a micro import tuner, was built in India; while the Chevrolet Groove and Trax micro urban crossover concepts were built at the GM Tech Center in Warren, Mich.
“The Chevrolet Beat, Groove and Trax concepts highlight the strength and diversity of GM’s Global Design capabilities, as well as the ability of our Global Product Development team to anticipate and quickly meet the evolving needs of our diverse markets around the world,” said Ed Welburn, vice president, GM Global Design.
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"The design team was so enthused about being given the assignment to develop the perfect small car for urban commuters that they created not one, but three interpretations of how this car may be developed for Chevrolet customers around the world."
People will have the chance to pick their favorite by visiting www.vote4chevrolet.com and casting their vote. The results will help Chevrolet determine U.S. market interest in the minicar segment, and which design/capability package resonates best with potential buyers.
(Source: Chevrolet)