The starting brief of the project was a "Clean, efficient and youthful 4x4".

The first sketches exlore futuristic proportions adn different functional concepts.

As Jonathan Tatum explains, "the main challenge was the compromise between purposeful design for the existing SUV customers, whilst reducing the intimidation factor."

In the subsequent evaluation process, Jonathan eliminated some of the designs with heavy proportions. The result is a vehicle with a very short fron overhang, lowered bonnet surfaces and a multi-functional rear end.

Among the typical Land Rover styling cues are the stepped roof, small overhangs, flat sides and asimmetry.

The eco-friendly fuel cell powertrain contributes to provide a "compromise between the Anti & Pro SUV thinking."

The main feature of the LRV+ is the multi-functional side panel, which folds down and creates a load bearing flat floor surface, which can be used for easy loading or as a workbench for bike-repair or other activities.

It can also be used as a seating bench for two people.

For additional information and images, visit Jonathan Tatum's website.

About the author

Jonathan Tatum is a BA graduate from Coventry School of Art and Design (2000-2003) and MA graduate from Umeå Institute of Design (Sweden, 2003-2005).

He is currently working as the Principal Designer at Concept Group International.

Previously he was worked for Menard Engineering and has gained experience in the design studios of Land Rover, MG Rover and Jaguar Cars.

He won the Interior Motives Design Awards 2005 in the ‘Best Conceptual Exterior’ category.

For DesignerTechniques website, he has wrote "Photoshop Rendering Tutorial".

Contact details:

• Website: www.jonathantatum.com
• e-mail: mail@jonathantatum.com

(Source: Jonathan Tatum via Yanko Design, )