The German Design Council awarded the corporate brand manual “Volkswagen Corporate Design Essentials” with a Design Award of the Federal Republic of Germany 2007.

The “brand bible” provides a visual presentation and documentation of brand tonality and the design principles of the Volkswagen brand, targeting both Volkswagen executives and external agencies

The publication, designed by Berlin-based agency MetaDesign, has already been awarded with a Red Dot Communication award and at the Best of Corporate Publishing (BCP 2005) competition.

Statement of the Jury

"The Volkswagen corporate design book is like a refreshing kaleidoscope for the Volkswagen brand image. Informative, particularly inspiring and with an exemplary design the various aspects of Volkswagen´s presentation and communication are [...] A fine piece of brand identity to get your hands on [...]"

"MetaDesign developed and implemented a flexible Corporate Design system and, for the last eleven years, has assisted Volkswagen in the ongoing management and optimization of its brand.

About the 2007 Design Award

The Silver Award was presented at a public ceremony in Frankfurt am Main on 9 February 2007 during the Ambiente international trade fair.

At the invitation of the German Design Council, an international jury decided on the Design Award winners. 25 products out of a total of 940 nominations, including 200 from the field of communication design, were chosen to receive Germany’s only official design award.

An exhibition has been organized to present all the winners. It will tour several locations in Germany and other Countries.

The full list of the 2007 winners can be found here.

(Source: Volkswagen, Designpreis.de)