The all-new V70 will play a significant role in the estate segment, a crucial niche for Volvo, which can count on a strong tradition and a market leadership.

The V70 will be launched on the market in August 2007. Sales target is an average of 75,000 cars a year.

About 80 percent of European of the cars will go to Europe and the Swedish market will account for a third of the total volume.

The new V70 will be unveiled at the Geneva Motor Show together with the all-new XC70.

The tradition

Volvo P445 Duett (1953)

Volvo’s wagons are strongly linked with the brand’s development. They have been changed through continuous refinement since 1953 when Volvo launched the PV 445.

What was originally a focus on the practical application of the wagon as a modern tool for modern families has evolved.

Today's all-new V70 combines a spacious interior with exclusive comfort and dynamic driving properties that put it in the same class as large luxury sedans.

“The estate car is the jewel in the crown of our model range. Our task was to refine it carefully to give the all-new V70 even more star quality,” says Volvo Cars Design Director Steve Mattin.

Exterior Design

“Using innovative design, we have once and for all put to bed the boxy shape traditionally associated with our estate cars. From the outside, the car has a dynamic stance. But with the help of the smart overlapping tailgate, which takes the tail lamps up with it, the space inside the car is larger than in the previous V70,” says Steve Mattin.

“In the leading estate car, the cargo should naturally ride as comfortably as the passengers do. Every little detail in the luggage compartment and all the accessories have been specially designed to give the correct feeling of luxury without compromising on the smart functionality that is and remains our mark of honour,” adds Steve Mattin.

“Today’s V70 has a well-balanced size and a particularly attractive dual personality in the form of spacious versatility in combination with sporty dynamism. We have reinforced both these elements at the same time as we have given the all-new V70 a generous dose of luxury to increase its premium level even further,” he continues.

The front of the all-new V70 incorporates a unique soft nose with a black egg-crate grille featuring chrome in the vertical bars. This gives the luxury estate car a different, sportier face.

The climbing waistline of the side also contributes to the forward-leaning, dynamic stance, which is further reinforced with the help of the black pillars between the side windows.

“The blacked-out pillars cause the windows to visually flow together in one single element.

"This together with the chrome moulding around the entire window creates an aura that is luxurious yet sporty at the same time,” says Stefan Jansson, Head of exterior design for the V70.

Above: side-by-side the new V70 (left) and the outcoming model (right)

From the side the tailgate’s upper section has a sportier, more forward-leaning stance. 

The rear of the all-new V70 has a more dynamic, more sculpted shape than in today’s model. The eye can even discern a forward-leaning upper tailgate section.

“But we have not compromised one single bit on the functionality that characterises our estate cars. The new overlapping tailgate takes the upper part of the tail lamps with it as it rises to make the opening even more generous. In this way, the space behind the tailgate is larger than before and easy to load. The luggage volume has even grown by 55 litres compared with the current V70,” says Stefan Jansson.

At the rear, the Volvo name on the tailgate features more pronounced lettering with wider spacing than before. A new feature that was first shown on the XC60 Concept in Detroit this year.

Viewed from behind, the tailgate makes a strong visual link with the new C30.

All the lights above the waistline, both at the side and the high-mounted third brake light, are LED brake lights. The fixed position lights on the body side take on an added role as supplementary brake lights if the cargo is so large that the driver has to drive with the tailgate secured partly open.

Another smart detail is that the tailgate’s glass window goes further down at the sides to give the driver added rearward visibility.

The all-new V70 is available in 16 different exterior colours, two of which (Seashell and Glacier Blue) are entirely new.