(cover image: presentation panels from the "My First renault" 2006 final projects)

From the official Press release:

Philosophy and Objectives

"My First Renault" 2006 final projects - design panel

The department of “automobile body architecture” of IAAD Turin, first in Italy, was founded in Turin in 1978.

Today the programmatic fulcrum develops around car and motor scooter design, according to an Italian way of doing and conceiving style that is famous worldwide.

The aim is that of putting together the world of Industry and that of research and experimentation through the study of projects developed with the support of the industry itself.

The master proposes to give the instruments to develop a correct relationship between mobility and territory, considering the stylistic aspect fundamental.

In that sense the project correspondence in respect to the scenario results determining for the creation of a complete and aware professional figure. In order to develop a project it is important to know how to handle the theoretic aspects, potential and expression means addressing them to the creation of innovative concepts.

"My First Renault" 2006 final projects - clay model

We will go well beyond the concept of “I see and copy” but rather “I see and reinvent”, where other than examine the surrounding environment, the presupposition to knowledge, autonomy and individuality development will be created as fundamental aspects of creativity. The project process begins by a wide research; it moves through the exploration of the possible scenarios and arrives to the content synthesis through the realization of sketching, virtual and real scale representations. The programme faces concept, style, and technological and ergonomic aspects, with the purpose of proposing advanced project principles coherent with the needs of the production market.

Supporting partners include all the leading Italian Design Companies: CRF (Centro Ricerche Fiat), Fiat Group's styling centers, Ducati, Piaggio, Pininfarina, Bertone, Fioravanti, I.D.E.A. Institute, Carcerano and many others.

Master Information

• From March 5th, 2007 to June 30th, 2008, corresponding to 3 semesters distributed into 2 academic years.
• 800 hours of lessons with professional teachers
• 100 hours of special lessons with famous designers coming from partner enterprises
• 640 hours of personal activities with internal tutor
• 400 hours of internship inside partner enterprises

The Master is the only Italian course to be officially recognized by EABHES – European Accreditation Board of Higher Education Schools and allows the obtaining of the European Master equivalent to 120 ECTS credits.

Admittance

The Master course is targeted to the graduated in Industrial Design and Car Engineering; the students who have a specialization in Industrial or Transportation Design; candidates who have a significant experience in the field of transportation means. A maximum number of 20 students admitted is foreseen.

Interested designers must present a personal portfolio and a curriculum vitae.

Different cases will be evaluated in detail. The knowledge of the English language constitutes a preferential requirement.

For additional information you can download the pdf brochure or visit IAAD's website.

Teaching Staff

Master Co-ordinator: Simon Grand – Born in Norwich, UK, in 1974. He graduates in Transportation design at the Coventry University. First he works in Volkswagen, then in I.DE.A Institute, to become finally a Senior Designer of exteriors at Centro Stile FIAT in Torino. Furthermore, he is a freelance journalist, specialized in historical cars.

Master Teachers: Teachers are professionals who work in the field of transportation design.

(Source: IAAD via Virtual Car)