ARC Concept explores the future of MINI design

New Designers 13 Sep 2018
ARC Concept explores the future of MINI design

The MINI ARC – a personal project by Volkswagen designer Grigory Butin – is a study that envisions a possibile evolution of the brand’s design DNA.


As Grigory Butin explains, he tried to imagine how a future, all-electric MINI could look like. He based his concept on the idea of cutting off the entire front end, since the electric motors would be placed in the wheels area.

MINI ARC Concept by Grigory Butin Exterior Design Render

“Tending to create a new and provocative gesture for the design […], I’ve still tried to keep it timeless, recognizable and stylish at the same time.” explains the designer.

MINI ARC Concept by Grigory Butin Exterior Design Render

This led to a single-box shape, underlined by the arched silhouette, which takes inspiration from the lines of the original MINI and is the main defining feature of the new concept.

The overall surface treatment features clean shapes, and is coupled with low-stance, dynamic proportions.

MINI ARC Concept by Grigory Butin Key Design Sketch

The adoption of the monovolume body style also offered more freedom in the management of the interior spaces.

MINI ARC Concept by Grigory Butin Interior Design Render

The interior echoes the simple lines of the exterior, combining the trademark, old-school MINI circular elements with a modernized look and up-to-date technology. The instrument panel has a floating design integrated with the steering wheel column.

MINI ARC Concept by Grigory Butin Interior Design Render

The cabin also include colorful, playful elements typical of the brand: from the LED strips, to the safety belt, to the distinctive glass roof featuring a Jack Union flag graphic theme.

MINI ARC Concept by Grigory Butin

You can check Grigory Butin’s other works, as well as his amazing sketches, on his Behance page.

MINI ARC Concept by Grigory Butin

(Image Courtesy: Grigory Butin for Car Body Design)

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