2019 Michelin Challenge Design is about Inspiring Mobility

Michelin has revealed the theme for the 2019 edition of its Challenge Design contest. The brief is to design an urban vehicle for a megacity based on an emotion of joy, trust, security or freedom.


The brief

Megacities are struggling to meet the future economic, environmental, emotional and social needs for sustainable mobility in a time of rapidly changing technology.

2019 Michelin Challenge Design Poster Inspiring Mobility

Most discussions around the future of mobility are focused on what people will be driving, the technologies that will be used and the brands that will survive. Hundreds of billions of dollars will be spent over the next 20 years maturing the technologies and creating the devices that will be used in the sustainable mobility ecosystems of the future.

Less frequently asked is ‘why’. Why would a user choose a particular mobility system? Your design will be much deeper and more meaningful for users if you first recognize why certain emotional needs of users are important before proceeding to how you will address the needs and what your design product will be.

For the 2019 Michelin Challenge Design, your challenge is to inspire users by successfully identifying one of the following emotional needs: joy, trust, security or freedom; and designing a mobility solution that will invoke that emotion for users in one of the following megacities: Berlin, Mumbai, New York, Sao Paolo or Shanghai in 2035.

Contest rules

The competition is open to everyone, including fans, students, individual designers, studio designers, consultants, design schools, Transportation designers, including OEM and suppliers.

The entries will be judged by a jury of top international design professionals, OEM advance design studio heads and educators selects the winners.

Selection criteria include the relevance to the theme, concept originality, design value and quality, developmental potential, and design displayability.

It is possible to submit entries until March 1, 2019.

(Source: Michelin Challenge Design)

Related Stories

Michelin Challenge Design 2018: the winners

Michelin Challenge Design 2018: the winners

Michelin has announced the winners of the global 2018 Michelin Challenge Design, “Mobility/Utility/Flexibility". The contest winner is Art Center student Josh Sandrock.
Valtra Design Challenge 2018

Valtra Design Challenge 2018

Following last year's edition, tractor manufacturer Valtra has launched a new Design Challenge, asking participants to create a tractor for the year 2030. The deadline is 23 September 2018.
Bentley launches furniture design competition for students

Bentley launches furniture design competition for students

As part of the 100-year anniversary of Bentley Motors next year, the company is launching a global competition asking participants to create an exclusive furniture design for the centenary celebrations.

Comments

Leave a Comment

Newsletter

Get all the updates with our weekly newsletter!

Find a Car

Latest Design Jobs

in partnership with
MetaJobz - Creative Jobs Meta Search Engine

Scroll To Top
Scroll To Bottom