The workshop follows the first two editions, held in Singapore and Turin in 2015 and 2016. Over the course of 5 hours Luigi Memola will explain in detail the techniques and processes he uses for the design and 3D development of original concepts that he also uses in his daily work.
He will give an overview of the steps that lead from the identification of the concept (research and sketching), to the development (3d modeling), to the creation of high-quality images for the communication of the idea itself (digital rendering and composition of the final images).
This process can be applied to many different fields: transportation, mecha, product, visual and concept design, but also fashion or architecture.
Luigi will illustrate how and when he uses the digital tools available and will explain th “behind the scenes” and breack down of personal projects coming from his archive.
Additionally, he will unveil his new, unpublished extreme racing concept vehicle – called AEG27 Desmotronic – and will explain and the creative process behind its design.
The event is open to all professionals and students, and will take place at the “The Crypt on the Green” – Clerkenwell Close – London EC1R, from 12:30 PM to 5:30 PM BST.
For more information and to register you can visit the event page on EventBrite.
Share this story on Facebook or Twitter with the hashtag #adworkshop2018: on August 6th we will pick one winner who will receive a free ticket for the Workshop – or a full refund if he/she already purchased one – plus a printable, high-resolution render of the AEG27 Desmotronic concept car.
About Luigi Memola
Luigi Memola is a designer from Turin, Italy specializing in vehicle and advance design. He runs the London-based studio Epta Design.
During the night he develope visionary project. One of his latest unpublished Mecha design was collected, together with 40 professionals concept designer from all over the world,, in the book “NUTHIN ‘BUT MECH Volume 4” published by Design Studio Press ( https://designstudiopress.com/product/nuthin-but-mech-4/) launched a few weeks ago at San Diego Comic-Con International.
(Image Courtesy: Luigi Memola for Car Body Design)