Nissan Design Europe celebrates 15 years: the top 15 designs

Automotive Design 24 Jan 2018
Nissan Design Europe celebrates 15 years: the top 15 designs

On the occasion of its 15th anniversary, Nissan Design Europe VP Mamoru Aoki has compiled a list of the top 15 cars and LCV since its opening on 25 January 2003.


To celebrate 15 years in its current London home, Mamoru Aoki, vice president, Nissan Design Europe, has created a personal list of his 15 favorite designs of the last 15 years (see below). It includes his thoughts on  each model – a mix of concept cars and production vehicles from Nissan and Infiniti.

The top 15 designs of Nissan Design Europe

Qashqai concept (2003)

2003 Nissan Qashqai Concept

“Previewed Nissan’s plans to innovate and create a new type of vehicle. It was the starting point for what is now the hugely popular European crossover segment.”

Micra c+c (2005) (link)

2005 Nissan Micra cc

“The Micra was already full of character and a small car icon around the world, but this really emphasised its cuteness.”

Nissan Terranaut concept (2006) (link)

2006 Nissan Terranaut Concept

“A preview of the Nissan Pathfinder SUV, uniquely focused on adventurers, scientists and geologists who travel to extreme regions all over the globe.”

Qashqai (2007) (link)

2007 Nissan Qashqai Design Sketch

2007 Nissan Qashqai

“Nissan’s first C-segment crossover. By the end of 2007, Nissan had sold almost 100,000 in Europe. The model enhancement in 2010 was also very successful.”

NV200 concept (2007) (link)

2007 Nissan NV200 Concept

“An innovative mix of mobile office and utility vehicle in one unique package. The active, intelligent person’s dream vehicle, based on the NV200 van.”

Qazana concept (2009) (link)

2009 Nissan Qazana Concept

“Following the Qashqai’s success, this previewed Nissan’s plan for a smaller crossover. The concept and the styling were bold and unique.”

Juke (2010) (link)

2010 Nissan juke

“Nissan’s first B-segment crossover for consumers. An icon of Nissan design, it was further proof of the high potential of what could be created at NDE.”

Qashqai (2013) (link)

2013 Nissan Qashqai

“The second generation of Qashqai. It was a big step forward in almost every way, while keeping the practicality and on-road performance – the ‘Qashqai-ness’ – of the original.”

Nissan Concept 2020 (2014) (link)

2017 Nissan Concept 2020

“A masterpiece of automotive design, created to showcase the future Nissan design direction that we call ‘Emotional Geometry’.”

Infiniti Emerg-E concept (2014) (link)

2014 Infiniti Emerg E concept

“The ultimate expression of Infiniti, Nissan’s premium brand, which blends inspired performance and future design direction with zero emissions.”

Gripz concept (2015) (link)

2015 Nissan Gripz Concept

“A study of a near-future B-segment crossover blended with sports car characteristics. It also shows future Nissan design direction, and is consistent with the vision of the Concept 2020.”

Infiniti QX30 concept (2015) (link)

2015 Infiniti QX30 Concept

“Infiniti’s design vision for a new premium compact crossover, targeting a new generation of individualistic premium customer. It led to the QX30 production vehicle.”

Blade Glider prototype (2016)

2016 Nissan Blade Glider prototype

“A futuristic, high performance EV in a revolutionary sports car design. A running prototype, it has been hugely popular wherever it has been seen all around the world.”

Navara EnGuard concept 2016

2016 Nissan Navara EnGuard Concept

“Shows a potential aftermarket customisation direction for Navara, with innovative use of Nissan EV batteries to create portable power units for businesses which work remotely.”

Infiniti Q60 Project Black S (2017)

2017 Infiniti Q60 Project Black S

“Explores the potential for a new Infiniti high-performance model line. A radical reinterpretation of the Q60 coupe, hinting at a performance hybrid powertrain and inspired by Formula One energy recovery systems.”

About Nissan Design Europe

The studio officially opened its doors for business on 25 January 2003 in the Paddington area of London. It followed an extensive renovation program which transformed a disused and graffiti-covered transport depot – officially called The Rotunda – into an ultra-cool urban design space.

Known internally as NDE, for a decade and a half it has been at the heart of Nissan’s activity in Europe – particularly on crossovers.

The original Nissan Qashqai concept (2003) began life on the drawing boards of NDE, as have all the production versions which followed.

NDE has also been the driving force behind the Qashqai’s baby brother, the Nissan Juke. The first hints of its muscular stance appeared on the Qazana concept (2009).

Together they pioneered demand for crossovers, and have transformed the European automotive landscape as every other brand followed Nissan’s lead.

A European design studio for Infiniti, Nissan’s premium brand, opened on site in 2014.

Official Statements

Mamoru Aoki, vice president, Nissan Design Europe, commented: “NDE has made an outstanding contribution to Nissan’s global product range of today, especially with the Qashqai and Juke, which have delivered new levels of choice, versatility and innovation for consumers.”

“Nissan Design Europe arrived at The Rotunda in 2003, when our design ethos was ‘bold and thoughtful’. In the time since, the concept cars and production vehicles which have started life in that building all clearly display those two characteristics.”

“We are celebrating our 15th anniversary this month, but it is just the start. We have a talented team at NDE today, working hard to continue the Nissan success story in Europe for another 15 years and beyond,” Mamoru concluded.

(Source:  Nissan)

Image Gallery

Nissan Design Europe celebrates 15 years: the top 15 designs - Image 7
Nissan Design Europe celebrates 15 years: the top 15 designs - Image 4
Nissan Design Europe celebrates 15 years: the top 15 designs - Image 17
Nissan Design Europe celebrates 15 years: the top 15 designs - Image 3
Nissan Design Europe celebrates 15 years: the top 15 designs - Image 11
Nissan Design Europe celebrates 15 years: the top 15 designs - Image 15
Nissan Design Europe celebrates 15 years: the top 15 designs - Image 6
Nissan Design Europe celebrates 15 years: the top 15 designs - Image 13
Nissan Design Europe celebrates 15 years: the top 15 designs - Image 1

Related Stories

Bentley teams up with Royal College of Art to explore the future of British luxury

Bentley teams up with Royal College of Art to explore the future of British luxury

Bentley and the Royal College of Art (RCA) have announced a collaboration aimed at the development of a series of concepts with the goal of envisioning the British luxury in the year 2050.
Tata announces Impact Design 2.0

Tata announces Impact Design 2.0

Tata Motors has announced the first details of its new design philosophy, Impact Design 2.0, which will make its debut at Auto Expo 2018
Interview with MINI Head of Exterior Design Christopher Weil

Interview with MINI Head of Exterior Design Christopher Weil

An official interview with Christopher Weil, who answers ten questions about design in general and the MINI design in particular.

Comments

Leave a Comment

Newsletter

Get all the updates with our weekly newsletter!

Find a Car

Latest Design Jobs

in partnership with
MetaJobz - Creative Jobs Meta Search Engine

Scroll To Top
Scroll To Bottom