Manfred Fitzgerald to lead Hyundai’s Genesis brand
Manfred Fitzgerald, former Director of Brand and Design at Lamborghini, has been appointed Senior Vice President for the newly established Genesis premium sub-brand.
Based in Hyundai Motor Headquarters Seoul, Mr. Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand.
He will take a core role in brand strategy, marketing and other business operations within the Genesis brand.
During his twelve year career at Lamborghini, Mr. Fitzgerald, 52 years old, played a pivotal role in transforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten folds as the Director of Brand and Design.
Mr. Fitzgerald will be working alongside Luc Donckerwolke, who will lead the Genesis brand’s Prestige Design Division as Head of the Hyundai Motor Design Center.