Lada launches car design sketch competition

Lada launches car design sketch competition

Lada and Russian online community VKontakte have started a sketching competition asking participants to create their vision of the carmaker’s future. The submission deadline is the end of 2013.


Participants can submit either traditional and digital sketches, which will be divided in two categories: Tuning and Free Style. There are no restrictions in terms of vehicles class and style – as long as they bear the Lada badge.

The finalists, selected by the jury and public response, will participate in a live “Sketch Battle”. The winners in each category will receive a portfolio review done by the design management at Lada AvtoVAZ.

Submissions will be accepted until the end of 2013.

Lada XRAY Concept

Above: the Lada XRAY Concept (2012)

For more information you can visit the contest page at vk.com, a social network which has a large following in Russia, with 200 million registered users.

(Source: Lada, vk.com)

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