Mazda Deep Orange 3 prototype unveiled

Mazda Deep Orange 3 prototype unveiled

The Mazda Deep Orange 3 is a project of a working prototype engineered by Clemson University International Center for Automotive Research and styled by Frederick Naaman from Art Center.

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This next-generation Mazda concept vehicle, conceived and engineered by Clemson University automotive engineering students at the Clemson University International Center for Automotive Research (CU-ICAR), has been revealed in finished form (chassis and body) in the past days at the Center for Automotive Research Management Briefing Seminars.

Mazda Deep Orange 3 Concept

The prototype chassis was unveiled during the 2012 Specialty Equipment Market Association (SEMA) show in Las Vegas.

Mazda Deep Orange 3 Concept - Chassis Mazda Deep Orange 3 Concept - Chassis

The body of the vehicle was penned by design student Frederick Naaman at the Art Center College of Design in Pasadena, Calif.

Mazda Deep Orange 3 - Design Sketches by Frederick Naaman Mazda Deep Orange 3 - Design Sketches by Frederick Naaman

Mazda Deep Orange 3 - Design Model Mazda Deep Orange 3 - Design Model

Above: design development of the Deep Orange 3 concept (source: Fredrick Naaman)

Deep Orange 3 features a unique hybrid powertrain that automatically chooses front-, rear- or all-wheel drive; a load-bearing structure based on innovative sheet-folding technology patented by Industrial Origami; and innovative 3+3 seating configuration in sports car architecture.

From the official Press Release:

Official Statements

Derek Jenkins, design director for Mazda North American Operations, said that to be part of a college program of this caliber that focuses not just on one aspect of a vehicle, but the vehicle as a whole, is an automaker’s dream come true.

Mazda Deep Orange 3 Concept

“These students have provided fresh and inventive ideas from sketch pad to sheet metal, and the final product truly speaks to that open dialogue and collaboration between the Art Center College of Design and Clemson University,” Jenkins said.

Paul Venhovens, BMW Endowed Chair in Systems Integration at CU-ICAR, who leads the Deep Orange program, said the students had free rein to push the boundaries of conventional design and engineering.

“We know the future of the automotive industry will require ever more flexible, more cost-effective and more innovative approaches to manufacturing,” Venhovens said. “Our manufacturing approach on this project was exemplary of this kind of change.”

Mazda Deep Orange 3 Concept

“Deep Orange offers companies an exclusive opportunity to showcase advanced-vehicle technologies,” said Stewart Reed, chairman of transportation design for the Art Center College of Design.

“For designers and engineers alike, it’s a rich experience of working directly with industry leaders to develop ideas.

“Today is extremely exciting,” Reed said. “The result is a physical, drivable vehicle, and nothing could be more exciting for our students.”

About CU-ICAR

The CU-ICAR program provides students with experience in vehicle design, development, prototyping and production planning. Each year, a prototype vehicle is developed with a new market focus and technical objectives.

The project showcases advanced vehicle technologies and provides students an opportunity to work directly with automotive industry partners to innovate and develop ideas.

The CU-ICAR booth is located in the governors pre-function area, just outside the main conference hall, and will be displayed throughout the event.

For more information visit www.cuicardeeporange.com.

(Source: Clemson University, Fredrick Naaman)

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