The contest is open to high school seniors or transfer students interested in receiving an award to Lawrence Tech’s Transportation Design or Industrial Design programs.
Participants may choose between two different themes based around the Ford Bronco:
Track A – Automotive Proposal
Design a “back to basics” vehicle that is equally comfortable on the farm and in the city. Designs should accommodate 2 to 4 passengers and will be off-road capable and on-road drivable. Consider Ford SUV and truck DNA when creating your proposal.
Truck B: Product proposal
Identify products that would appeal to Bronco customers, such as: tools, shoes, furniture, luggage, pens, watches, etc. Design 2 innovative products emphasizing the rugged feeling and character of the Ford Bronco.
- Register within Monday October 07, 2013;
- apply to Lawrence Technological University by Friday November 08, 2013;
- submit their works by Monday November 11, 2013.
Over $100,000 in scholarships will be awarded to students completing the admissions process and submitting a design proposal in either the automotive or product track.
Scholarships are only valid for students enrolling and starting program in Fall 2014 at LTU’s Transportation Design or Industrial Design program.
For more information visit the competition’s page or check the results of the 2012 edition of the contest.
Winners will be announced at the MAIN Event on January, 12, 2014 during the Detroit International Auto Show.
(Image Courtesy: LTU for Car Body Design)