New Mazda3 revealed

Production Cars 2 Jul 2013
New Mazda3 revealed

Mazda has revealed the new generation five-door compact hatchback, based on the KODO design language and the SKYACTIVE technologies.

Mazda’s top-selling model is the third model based on the company’s “KODO – Soul of Motion” design language and the range of SKYACTIV Technologies, joining the CX-5 and the Mazda6.

2013 Mazda3

Among the technical highlights are the i-stop, the world’s fastest idle-stop system, and the i-ELOOP brake energy regeneration system.

2013 Mazda3

Below we report a video from the design presentation held in Melbourne during the global reveal event as well as the official details on the design.

The new Mazda3 will go on sale in Europe this fall.

From the official Press Release:

Mazda3: the design

2013 Mazda3

Whether equipped with the standard 16-inch full-cover steel wheels or higher trim-equipped 16- inch and 18-inch aluminum alloy wheels, each set expresses dynamic motion from hub to rim. The Mazda3’s cab rearward posture and raked profile emphasize agility and speed.

2013 Mazda3

From the dynamic signature wing of the five-point grille to the expansive sheet metal cresting over sleekly slanted headlamps, from the wide-stance muscular fenders to the taut character lines flowing from panel to panel, sculpting into a chiseled rear featuring provoking taillights, KODO begets the Mazda3 a presence unlike any other.

Both the five-door and sedan models achieve best-in-class coefficient of drag (Cd) at 0.275 and 0.255, respectively, when equipped with i-ELOOP and an active air shutter.

A new-to-Mazda feature, an active air-shutter is mounted in front of the radiator and automatically opens and closes in accordance with driving conditions to improve aerodynamic performance, while contributing to real-world gains in fuel economy.

To be available in eight colors, including the premium metallic finish Soul Red, two all-new Mazda hues are introduced with Titanium Flash Mica and Deep Crystal Blue Mica.

2013 Mazda3 Interior

The interior is no less impressive, starting with the driver-oriented cockpit. The pedals have been laid out symmetrically to the left and right of the driver’s center-line with a hinged organ-type accelerator pedal as standard for added safety and comfort.

Designed not only to appeal to the senses, each control and function also is specifically placed with intuitive utility in mind. The less time spent focusing on adjusting knobs and pushing touch-screen commands, the more time a driver is engaged with the actual act of driving, being alert to what is on the road ahead and, therefore, being able to react quickly, accurately and safely.

For added precision, the base of the A-pillars have been repositioned 3.9 inches rearward to afford greater range of vision for both the driver and front passenger. The outside mirrors also are mounted onto the doors instead of the base of the A-pillar to expand the scope of visibility when looking over mirrors from the driver’s seat.

All-new for Mazda vehicles and being launched with the 2014 Mazda3 will be a next-generation human-machine interface (HMI) system. Based on the heads-up cockpit concept, the new HMI system aims to help drivers maintain proper posture, concentrate on the road and drive more safely, even while handling larger amounts of information. The information used is divided into groups, and an innovative screen layout is employed to let the driver safely balance the primary job of driving with other peripheral information.

The 2014 Mazda3 also is the first vehicle to feature Mazda’s all-new Active Driving Display, a clear pop-up panel that displays vehicle speed, navigation directions and other important driving information, and is vertically mounted behind the meter hood. This feature not only places necessary information comfortably in the driver’s line-of-sight but also directs the display beyond the instrument panel, more in line with where a driver’s eyes are naturally focused. The Active Driving Display panel will automatically fold back into a hidden position when the ignition is shut off.

The redesigned meter cluster features a centrally positioned analog gauge flanked by a pair of wing-shaped digital displays. The dial face for the center gauge is characterized by three- dimensional metallic numerals, evidence of the design teams’ attentiveness to detail, while its red-ring border pulses as soon as the driver’s door is opened, a nod to the vehicle’s inescapable sporty DNA. From the gauge clusters extends a decorative dash panel finished in satin chrome with piano black trim pieces adorning select areas of the center console and front door inserts.

The seat architecture has been redesigned with added focus on comfort and space, while at the same time reducing weight. For example, the front seat backs were further sculpted to provide rear seat passengers more knee room than the previous generation Mazda3, and shoulder room for all passengers increased as well. Additionally, the driver’s seat cushion was made larger, while still optimizing the seat back to create a more natural seating position with ample lateral support, which is a welcome adjustment for those prone to long drives.

Available in cloth (Black, Sand), leatherette (Black) and leather (Black, Almond) seat materials, the multitude of exterior and interior color combinations and accents further showcases the attention made to the finer touch points and to the varying degree of consumer preferences.

(Source: Mazda)


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