On his blog Luciano Bove, currently Renault Design Manager R&D Design Studio, has made available three interesting videos from some of his recent design talks.
The first one (in English) is from a lecture held on last May at the FHS University of Applied Science in Salzburg Austria. He shares his personal experience and tells how he became a car designer.
The other two videos – only available in Italian – were shot at Turin IAAD and deal with two interesting yet often underrated topics: Project design management and Presentation strategy. We report them below along Luciano’s summary in English.
“On a project management we have to respect some steps unless we cannot rule and control a design project from beginning to production. Those steps are: – Understand project objective – Make a Business Plan – Marketing and competitors studies – Benchmarking – Budget – Macro technical studies – Macro cost analysis – Creative brainstorming – Concept choice – Concept development”
“When we prepare our mini-portfolio or our portfolio we have to keep in mind these aspects: – Seduction to stimulate curiosity – Rhythm not to be boring – Quality to be highly competitive – Creative and variety – Learn how to eliminate the worst projects not to kill your presentation”
(Source: Luciano Bove)