The new Volvo FH long haul truck was unveiled back in September 2012 and has been awarded the Red Dot Award for design excellence.
Now the company is working on a whole collection of driver gear inspired by the FH, and the signature piece is the Driver Performance Watch, penned by Patrik Palovaara, Senior Designer at Volvo Trucks’ design studio in Gothenburg.
From the official Press Release:
The designers at the Volvo studio come from a wide variety of design disciplines but the design process at Volvo Trucks always takes the same basic approach, explains Asok George, Chief Designer Exterior at Volvo Trucks.
“Once we’ve chosen a concept, we work with our colleagues from different parts of the company and with different competencies to make sure the product is designed in the best possible way. If it’s a truck, engineered to drive, and if it’s something else, then maybe engineered to wear,” he says.
This collaboration between Volvo Trucks’ designers and engineers has now been applied to a collection of drivers’ gear – “Volvo Trucks Driver Gear Travis”.
The collection’s signature piece, the Driver Performance Watch, has been designed by Patrik Palovaara, Senior Designer at Volvo Trucks’ design studio in Gothenburg.
“The design of a watch should make a clear statement. The Driver Performance Watch is a watch that communicates pride,” he explains. “You’re proud of your truck and you’re proud of your watch, it’s the subject of conversation.”
The watch design has been inspired by elements from the new Volvo truck, such as the pattern of the truck’s interior and the signature Volvo fonts in the truck’s instrument cluster.
“The brief was to create a collection linked to the launch of our new FH. The challenge for us was to capture the feeling of the truck, not just copy the design but find our own ways of interpreting it”, Palovaara says.
Whatever the product, the user is always at the centre in order to create good design.
“Whatever the product, you need to identify real problems and solve them to make good design and put the user at the centre, not just design for the sake of it. It’s about doing your homework. For a design to work, the form and practical details need to come together”, Palovaara explains.
(Source: Volvo Trucks)