Nissan Friend-ME Concept

Concept Cars 22 Apr 2013
Nissan Friend-ME Concept

Unveiled at the 2013 Shanghai Auto Show, the Nissan Friend-ME Concept four-seater sedan explores the needs of young Chinese customers with a bold, sculpted exterior and a high-tech cabin.

Aimed at exploring the needs of young Chinese customers, the Nissan Friend-ME is he result of a collaboration between design teams from Nissan Design China (NDC) – the Beijing studio established in 2011 – and Nissan Global Design Center (NGDC) under the leadership and direction of Shiro Nakamura, Nissan’s Senior Vice President and Chief Creative Officer.

Nissan Friend-ME Concept

The specific target market of the study is the “Bālínghòu”, a term that indicates the around 240 million Chinese born in the 1980s.

Nissan Friend-ME Concept

The exterior is characterized by a low and wide stance with short front and rear overhangs, combined with a boldly muscular surface treatment defined by flowing lines and aggressive shapes.

Nissan Friend-ME Concept

“The design’s energy flows from the ‘V-motion’ shaped grille and streams through the hood and shoulder lines while the headlamps and rear combination lamps are accentuated by its unique boomerang-shaped lighting signature.”

Nissan Friend-ME Concept

“We call our solution Distilled Da Qi,” said Taiji Toyota, Vice President of Nissan Design China.

“Da Qi is about casting an aura, about standing out, but at the same time going with the flow, fitting in. It’s a question of balance, and we’ve worked to refine it right down to the essence. The result adds an entirely new and youthful dimension to the sedan category.”

Nissan Friend-ME Concept

“The profile of the vehicle describes the progressive translation of ‘Distilled Da Qi’. The thin and light floating roof and kick-up shape around the C-pillar resonates well and produces sophisticated harmony.”

“Likewise, the Neon Grey exterior color – specially developed to appeal to tech-savvy youthful tastes – shows its lines to full effect at night.”

Nissan Friend-ME Concept Interior

The high-tech interior features four individual seats and a large center console stretching from the dash to between the rear seats and finished in onyx-black.

Nissan Friend-ME Concept Interior

Screens are visible from each seat and allow passengers to easily transfer content from the onboard system to their personal mobile devices.

The Nissan Friend-ME was developed on an existing architecture so that a potential production model would need only a minimum of specific components.

(Source: Nissan)

Image Gallery

Nissan Friend-ME Concept - Image 18
Nissan Friend-ME Concept - Image 21
Nissan Friend-ME Concept - Image 9
Nissan Friend-ME Concept - Image 7
Nissan Friend-ME Concept - Image 17
Nissan Friend-ME Concept - Image 8
Nissan Friend-ME Concept - Image 23
Nissan Friend-ME Concept - Image 25
Nissan Friend-ME Concept - Image 4

Related Stories

Nissan Vmotion 2.0 Concept

Nissan Vmotion 2.0 Concept

At the Detroit Show Nissan has presented a study that explore the direction for a future autonomous premium sedan, featuring an exterior with bold, angular surfaces and a futuristic, essential design.
Pininfarina H600 Concept

Pininfarina H600 Concept

At the 2017 Geneva Motor Show Pininfarina has unveiled the H600, a luxury electric sedan concept developed for Hong Kong-based Hybrid Kinetic Group.
Italdesign and Airbus envision Pop.Up ground-air hybrid concept vehicle

Italdesign and Airbus envision Pop.Up ground-air hybrid concept vehicle

Italdesign in partnership with Airbus have developed a concept for a modular air and ground transportation system aimed at reducing traffic jams in the megacities of 2030.


Leave a Comment


Get all the updates with our weekly newsletter!

Find a Car

Scroll To Top
Scroll To Bottom