Jaguar XK-I Concept
The Jaguar XK-I Concept is a design study of a sportscar inspired by the British carmaker’s core values. The author is Mudit Gupta from DSK ISD.
The project was developed during an internship at Tata ELXSI under Nick Talbot.
The goal was to interpret what are the core and perceived values associated with the Jaguar brand – the I in the name stands for image.
As Mudit Gupta explains: “The theme selected was “light and iconic”. To develop that I tried to do a light painting experiment with the help of a classic jaguar proportioned mule, which helped me understand the key elements that strike someone when they are told to interpret a jaguar in thin air.”
About the Designer
Mudit Gupta is a design student from the DSK ISD International School of Design – Pune, India.
- website: muditgupta.net
(Image Courtesy: Mudit Gupta for Car Body Design)