The project was developed during an internship at Tata ELXSI under Nick Talbot.
The goal was to interpret what are the core and perceived values associated with the Jaguar brand – the I in the name stands for image.
As Mudit Gupta explains: “The theme selected was “light and iconic”. To develop that I tried to do a light painting experiment with the help of a classic jaguar proportioned mule, which helped me understand the key elements that strike someone when they are told to interpret a jaguar in thin air.”
About the Designer
Mudit Gupta is a design student from the DSK ISD International School of Design – Pune, India.
- website: muditgupta.net
(Image Courtesy: Mudit Gupta for Car Body Design)