Jaguar XK-I Concept

in: New Designers 2 April 2013
Jaguar XK-I Concept

The Jaguar XK-I Concept is a design study of a sportscar inspired by the British carmaker’s core values. The author is Mudit Gupta from DSK ISD.

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The project was developed during an internship at Tata ELXSI under Nick Talbot.

Jaguar XK-I Concept

The goal was to interpret what are the core and perceived values associated with the Jaguar brand – the I in the name stands for image.

Jaguar XK-I Concept

As Mudit Gupta explains: “The theme selected was “light and iconic”. To develop that I tried to do a light painting experiment with the help of a classic jaguar proportioned mule, which helped me understand the key elements that strike someone when they are told to interpret a jaguar in thin air.”

Jaguar XK-I Concept Inspiration Jaguar XK-I Concept Design Sketches Jaguar XK-I Concept Design Sketches Jaguar XK-I Concept Design Sketches

Jaguar XK-I Concept Design Sketches

About the Designer

Mudit Gupta is a design student from the DSK ISD International School of Design – Pune, India.

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(Image Courtesy: Mudit Gupta for Car Body Design)

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