Jaguar XK-I Concept

New Designers 2 Apr 2013
Jaguar XK-I Concept

The Jaguar XK-I Concept is a design study of a sportscar inspired by the British carmaker’s core values. The author is Mudit Gupta from DSK ISD.


The project was developed during an internship at Tata ELXSI under Nick Talbot.

Jaguar XK-I Concept

The goal was to interpret what are the core and perceived values associated with the Jaguar brand – the I in the name stands for image.

Jaguar XK-I Concept

As Mudit Gupta explains: “The theme selected was “light and iconic”. To develop that I tried to do a light painting experiment with the help of a classic jaguar proportioned mule, which helped me understand the key elements that strike someone when they are told to interpret a jaguar in thin air.”

Jaguar XK-I Concept Inspiration Jaguar XK-I Concept Design Sketches Jaguar XK-I Concept Design Sketches Jaguar XK-I Concept Design Sketches

Jaguar XK-I Concept Design Sketches

About the Designer

Mudit Gupta is a design student from the DSK ISD International School of Design – Pune, India.

Contact Details:

(Image Courtesy: Mudit Gupta for Car Body Design)

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