Hyundai Mistra Concept
At the 2013 Shanghai Auto Show Hyundai has revealed the Mistra Concept, previewing a China-only mid-size sedan due to debut later this year.
The China-exclusive mid-sized family sedan will be positioned between the Sonata and Elantra.
The Mistra (Mingtu, or 名图 in Chinese – signifying integrity and quality) was developed as a joint project between Hyundai Motor Group’s R&D Center and the Beijing Hyundai Technical Centre, taking into consideration Chinese customers’ needs and preferences.
The mid-sized sedan concept has an overall length of 4,710 mm, overall width of 1,820 mm and overall height of 1,470 mm and a 2,770 mm-long wheelbase. It also has 19-inch aluminum alloy wheels.
“The concept of its exterior design is ‘Grand,’ which consists of three sub-concepts: Modern Simplicity, Understated Sportiness and Smart Luxury. Reflecting local customers’ preferences, an enchanting and elegant jade green body color, called ‘Frost Jade,’ was applied.
“A wide radiator grille gives a bold first impression, while unique fog lamps and a wide intake hole contribute to a stable image. The harmony among the long hood, sleek daylight opening side window and sloping side character lines complete an understated sporty profile. The voluminous rear bumper, with its two-tone color, adds a sporty image, while the futuristic full-LED rear combination lamps give it a sophisticated look.
“The source of inspiration for the name of this new upcoming strategic model, Mistra, is the beautiful city in the Laconia region of southern Greece where the ruins of the Byzantine Empire is located.”
The Mistra’s main target customers are young parents in their 20s and 30s.