The Escort Concept is a step towards the company’s goal of launching 15 new vehicles in the Chinese market by 2015.
The compact sedan was designed taking into consideration the Chinese customers’ needs, and mainly focuses on roominess, functionality and fuel economy.
Ford’s experience in the compact car segment with the Focus – along with customer feedback – provided valuable guidelines for the overall design of the Ford Escort Concept.
In Ford’s market research, customers in China described seeking a vehicle that is stylish – but not one that is arrogant or pretentious – while also allowing for a balanced life that almost always includes family and friends.
To achieve a spacious interior, the vehicle’s length was extended while the flanks were subtly sculpted to provide visual interest and a natural flow of lines.
“We found a large segment of compact car buyers in China appreciate sophisticated design and want a more spacious family-size vehicle,” said Martin Smith, executive design director, Europe and Asia Pacific. “The Ford Escort Concept reflects those desires.
“Its roomy interior, attention to detail, and precise and refined surface language really give the concept car its harmonious aesthetics, where desirable is actually attainable.”
“The Ford Escort Concept represents the idea that you can get a compact vehicle with a premium aesthetic without sacrificing key features like space for families or having to pay a premium price tag.”
While being designed for the specific needs of this subsegment, the Ford Escort Concept is true to the new global face of Ford, which was introduced on the all-new Mondeo and made its first appearance on the Ford Evos Concept in 2011.