Michelin Challenge Design 2014: Driven / Undriven

Michelin Challenge Design 2014: Driven / Undriven

The 2014 edition of the Michelin Design Challenge asks participants to create a vehicle capable of operating autonomously while creating an emotional connection with its user.

Titled “Driven / Undriven: The Duality of Tomorrow’s Automobile”, the Michelin Challenge Design for 2014 focuses on the theme of autonomous driving.

Participants are requested to design a vehicle that is operated autonomously (commuting, running errands, staying within the urban environment) more than half the time, and that can transform to cater to the users’ needs when it is manually driven.

The deadline for submission is June 1, 2013.

For more information visit www.michelinchallengedesign.com.

Contest Background

“How can a vehicle designed to operate autonomously create an emotional connection with its user?”

“Vehicle autonomy is emerging as an essential component of future mobility systems. As a result of increases in populations, vehicles and traffic demands, city planners and automotive system designers expect the car of the future will require some method of autonomous control to keep city traffic flowing.”

“Generation Y consumers continue to express diminished interest, forcing a reconsideration of what consumers want to do in and with their cars. How can an autonomous vehicle cater to these experiences and how does it change to be able to deliver both active (driven) and autonomous (undriven) capability?”

Contest Rules

This year’s Challenge takes dual forms:

  • Design your future vehicle with unique features and capabilities to engage you and your interests while in the autonomous mode required by increasingly dense urban environments.
  • Demonstrate how your creative design transforms your driven vehicle into an extension of your lifestyle and allows you to experience driving pleasure and life’s adventures in new or more meaningful ways.

The vehicle’s capabilities must include dimensional specifications and visual detail of the tire/wheel assembly.


  • OEM design studios
  • Independent design studios
  • Individual designers
  • Academic Transportation Design students and teams
  • Automotive suppliers

Judging Criteria

  • Relevance to the theme
  • Concept originality
  • Design value and quality
  • Developmental potential
  • Design displayability

The selection will take into consideration exciting and passionate designs that employ innovative vehicle architecture and interactive technologies, without compromising functionality, safety or comfort.

(Source: michelinchallengedesign.com)

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