IED previews the Alfa Romeo Gloria Concept
At the 2013 Geneva Motor Show the Istituto Europeo di Design (IED) will present the Gloria Concept, a design study created in collaboration with Alfa Romeo Style Centre.
The concept sedan was developed as a thesis project for the Master of Arts in Transportation Design – work experience IED Turin a.y ’11/12.
The brief was to “develop an Alfa Romeo sedan product to be communicated also to the American and Asian markets”.
The car features generous interior dimensions for both the front and the rear seats.
Below we report the first details, with additional images and information to be revealed closer to launch.
From the official Press Release:
Gloria (length 4700 mm – width 1920 mm – height 1320 mm – pitch 2900 mm) is a sport sedan conceived to be powered by a latest generation V6 or V8 bi-turbo engine.
On the hood, there is a strong reference to the Alfa Romeo shield sculpted from the car’s lines, emphasizing the three-dimensional nature of the shapes. The front leather straps are reminiscent of the memorable leather boot straps of the brand’s historic cars.
The Alfa Romeo Style Centre contributed to the various phases of the project with the presentation of the historic collection of the brand, to the initial style proposals, from clay modeling to the mathematical definitions for the full-scale model.
Gloria is the work of twenty students on the Master’s course coordinated by the car designer Luca Borgogno.
The concept was in fact the result of a process marked by various stages of assessment, simulating a real working situation: starting from twenty design proposals, ten were selected and created in clay in 1:4 scale.
Finally, the one which best met the initial brief provided by the company was chosen from these ten. The entire class, divided into groups, then worked on the chosen design in order to complete the full-scale concept.
The students personally oversaw the phases of creating the model at Cecomp, a leading company in the production of models and prototypes and the main sponsor in 2013, which has worked alongside the Istituto Europeo di Design for years in the prototyping process.
At the Geneva Motor Show, the Istituto Europeo di Design stand will also present, through the projection of two videos, a selection of design proposals created respectively by the Three-Year post- diploma Course in Transportation Design of IED Barcelona and by the Master in Transportation Design of IED São Paulo.
Lorenzo Ramaciotti, Head of Fiat & Chrysler Design, explains: “We asked the students on the Master’s course to interpret, in complete autonomy, a new Alfa Romeo sedan. During the development we commented, discussed and guided the designs in order to achieve the maximum spontaneous expression of their creativity. The end result was stimulating and of an excellent professional and creative level”.
César Mendoza, Director of IED Turin, commented “The chance that has been given to us to develop a concept car in collaboration with the Alfa Romeo Style Centre, was a wonderful opportunity to demonstrate how much the IED is, first and foremost, an Italian school that aims at generating beauty. What better brand than Alfa Romeo to teach to our students how shapes and volumes can convey strong emotions, nurturing the desire to design a car? The passion evoked by the brand was strongly felt by the students and lecturers on the Master, allowing them to achieve tight deadlines until achieving the final output of a truly complex project. The Istituto Europeo di Design is proud of representing in the world today an excellent ‘made in Italy’ way of setting the standard.”