Kia appoints Peter Schreyer first non-Korean President

Automotive Design 29 Dec 2012
Kia appoints Peter Schreyer first non-Korean President

Peter Schreyer has been appointed president of the Hyundai-Kia Motor Group. He will maintain his design leading role within the company.

Peter Schreyer is now one of three presidents at the Group and the first non-Korean to hold this position.

According to the news reported by Automotive News, the 59-years old German manager will maintain his position of Kia Chief Designer.

The appointment is a testament to the successful design activity and strategy developed by Schreyer and demonstrates the company’s plans to keep him on board for the next future.

Below we report a recent video where Schreyer gives some insights on the design of the Kia K9 flagship.

About Peter Schreyer

Peter Schreyer, 53, studied Industrial Design at the Fachhochschule in Munich. Before joining Audi in 1980 he studied at the Royal College of Art in 1979-1980 under an Audi scholarship.

He continued to work at Audi and Volkswagen producing designs for vehicles such as the Audi TT and the new VW Beetle. He left VW group to join Kia as Chief Design Officer in 2006.

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